Director of Marketing – External Affairs

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Enhance brand visibility, manage reputation, and foster audience interaction.

• Position the region to attract investments, businesses, capital, real estate tenants, and local talent.

• Formulate long-term marketing strategies.

• Implement PESO campaigns across digital platforms, public relations, and events.

• Collaborate with Business, Skills, and Inward Investment teams on go-to-market plans and account-based marketing for targeted prospects.

• Cultivate trust, advocacy, and influence with government entities, universities, science parks, trade organizations, and regional partnerships.

• Define the Oxfordshire narrative and brand framework.

• Drive thought leadership, market research, and evidence-based proposals.

• Lead the marketing and communications team while managing external agencies.

• Supervise budgets and establish data-driven key performance indicators.

• Enhance digital channels, web structure, marketing technology/AI tools, and CRM systems for lead generation and client experiences.

• Advise the executive team and prepare board documents for the Senior Leadership Team.

• Represent the organization at regional, national, and international events.

⛳️ Requirements

• Demonstrated experience in place marketing, economic development, and international market engagement within critical growth sectors.

• Strong strategic leadership coupled with practical analytical execution abilities.

• Proficient in ROI tracking and pipeline development.

• Expertise in media and crisis management.

• Capable of navigating a complex, multi-stakeholder government and commercial environment.

• Familiarity with digital channels, web architecture, marketing technology/AI tools, and CRM systems.

• Candidates should ideally reside in or near Oxfordshire.

🏝️ Benefits

• Flexibility for remote or home-based work.

• Local travel opportunities throughout Oxfordshire.

• Salary presented as full-time equivalent, based on experience.