Senior Director, Integrated Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct all creative initiatives in support of higher education clients

• Establish and enhance the creative vision while developing a contemporary, high-performing creative function

• Produce engaging brand narratives and scalable, high-impact performance marketing creative

• Present bold, distinctive creative ideas to university partners

• Improve creative output for performance by utilizing speed, iteration, testing, and data-driven enhancements

• Supervise design, art direction, video production, creative strategy, and content generation

• Create systems, standards, and workflows that ensure outstanding brand work and efficient, high-volume execution across various channels

• Assist with research, brand strategy, institutional positioning, and integrated campaign creation across digital and traditional platforms

• Spearhead partner engagement and act as the primary client-facing marketing representative for university programs

• Collaborate with media, demand generation, enrollment, strategy, creative, and analytics teams

• Track performance metrics and develop actionable insights

• Prepare executive-level materials and presentations

• Manage assigned Brand & Planning Coordinators

• Guide talent and promote continuous learning and innovation

• Utilize AI to enhance operational efficiencies and promote scalability

⛳️ Requirements

• A bachelor's degree is required

• 10-15 years of prior marketing experience, particularly in higher education, education technology, or B2B2C business models

• Experience managing direct reports is essential

• A proven history of formulating and implementing successful marketing strategies and campaigns

• Exceptional communication and interpersonal abilities, with a knack for building and sustaining client relationships

• Strong organizational and project management capabilities, with the ability to juggle multiple priorities

• Experience in cultivating robust cross-functional and senior-level relationships, influencing stakeholders, and ensuring alignment throughout a partnership

• Familiarity with reviewing marketing content generated for clients

• Knowledge of Wrike or a similar project management tool is advantageous

• Ability to delegate tasks and follow up positively and effectively with partners, colleagues, and vendors

• Proficient in Google Workspace (Docs, Slides, Sheets)

• Capable of thriving in a fast-paced, ever-evolving matrix environment by collaborating effectively across diverse groups and hierarchical levels

• Must reside in the continental United States and be legally authorized to live and work in the country

• Must live within close proximity to a major airport

• A reliable, high-speed internet connection and a quiet, organized workspace are required

• Availability during 8 am–5 pm Pacific Time is essential

• Willingness to travel up to 20% of the time

🏝️ Benefits

• Work from our beautiful NYC office OR the comfort of your home office!

• Computer and charger provided by us!

• 401(k) with company match, plus equity opportunities

• Medical, dental, and vision insurance for you and your family (including mental health benefits like Headspace and Talkspace)

• Employer-paid life and disability insurance

• Optional voluntary coverage, including supplemental life, accident, critical illness, and hospital insurance

• Health Savings Account (HSA), Flexible Spending Accounts (FSA), and commuter benefits

• Pre-tax benefit options that assist you in saving on eligible healthcare, dependent care, and commuting costs

• Employee Assistance Program (EAP)

• Paid parental leave

• Wellness initiatives and resources

• Free subscription to the Calm app

• Employee discount program

• 4 weeks of paid vacation + 10 paid holidays + paid sick leave

• Monthly mobile connectivity stipend

• Annual education stipend for lifelong learning

• Opportunities for growth - we take pride in creating environments where employees can be themselves and advance within the company