Senior Director – Integrated Marketing

This is a fully remote position, open to applicants in Florida.

📋 Description

• Create and execute regional field marketing strategies, campaigns, and programs throughout the Americas.

• Lead and nurture a marketing team responsible for delivering integrated campaigns, programs, events, and initiatives.

• Drive demand generation, pipeline creation and acceleration, account-based marketing, and partner engagement efforts.

• Collaborate with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams.

• Establish relationships with regional go-to-market and technology partners for joint marketing and co-marketing initiatives.

• Analyze regional market trends, insights, and competitive contexts to pinpoint opportunities for growth, content, and differentiation.

• Oversee the Americas field marketing budget and allocate resources to optimize return on investment.

• Monitor and report on program and marketing performance using data to refine strategies and tactics.

• Represent the company at industry events, conferences, partner engagements, and webinars.

• Develop demand generation initiatives for new-logo and customer accounts to drive leads, pipeline, and revenue growth.

• Collaborate with Sales and BDR teams on targeted campaigns to convert qualified leads into sales opportunities and expedite the sales cycle.

• Create ABM and ABX programs for high-value accounts featuring tailored content and coordinated marketing and sales engagement.

• Manage cross-functional marketing programs and projects from execution to delivery and reporting.

• Report directly to the VP of Global Integrated Marketing.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline.

• MBA preferred.

• Proven experience leading field and partner marketing for the Americas within an enterprise SaaS organization.

• Track record of leading and developing a direct, full-time marketing team of five or more individuals.

• Demonstrated success in developing and executing marketing strategies that enhance demand generation and partner engagement.

• Familiarity with cybersecurity products, SaaS, industry trends, and the competitive landscape.

• Strong ability to cultivate and maintain relationships with senior internal and external stakeholders.

• Data-driven mindset for assessing performance and fine-tuning marketing strategies and programs.

• Experience managing and tracking marketing budgets to maximize return on investment.

• Ability to work across multiple time zones and geographies.

• Willingness to travel up to 20% of the time.

• Excellent program and project management skills, including the ability to drive execution, delivery, and reporting.

• Proficient in SFDC, Marketo, 6Sense, Excel, PowerPoint, and Tableau.

• Successful completion of relevant background checks.

🏝️ Benefits

• Comprehensive benefits package.

• Eligibility for incentive programs.

• Additional benefits in accordance with company policies and local regulations.

• Equal Opportunity and Affirmative Action Employer.

• Availability of interview adjustments or accommodations for disabilities or other needs.