Senior Director, GTM Product Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Define the ideal customer profile for Kantata and identify critical business challenges within target markets, segments, and personas.

• Translate product capabilities into distinct business value propositions.

• Take ownership of competitive intelligence and perform win-loss analysis.

• Deliver customer, market, and competitive insights to executive leadership.

• Collaborate with Customer Marketing, Communications, and Analyst Relations to establish Kantata as a leading voice in professional services.

• Oversee product launches and coordinate go-to-market teams.

• Create product marketing materials, sales tools, narratives, use cases, and case studies.

• Empower partners with insights on Kantata’s solutions.

• Suggest product-focused campaigns to boost Annual Recurring Revenue (ARR) from new clients, expansions, and renewals.

• Facilitate collaboration and execution of cross-functional campaigns.

• Develop quantifiable customer value stories, proof points, and industry-specific use cases.

• Present solutions and value propositions at webinars, user events, road shows, and industry conferences.

• Co-present with client-facing teams and refine narratives and assets based on feedback.

• Manage quarterly product performance reviews.

• Establish product performance targets, analyze Key Performance Indicators (KPIs), and formulate corrective action plans.

⛳️ Requirements

• Over 10 years of experience in product marketing, product management, solution consulting, professional services marketing, or delivery.

• Background in a B2B technology company and/or professional services.

• Demonstrated leadership and team-building capabilities.

• Experience collaborating with global teams to launch new products.

• Strong comprehension of target audiences, customer requirements, competitive landscapes, and sales management processes.

• Proven ability to drive results across organizations with diverse stakeholders.

• Excellent analytical, quantitative, and problem-solving abilities.

• Outstanding written and verbal communication skills.

• Ability to articulate and present compelling narratives and value-based outcomes.

• Strong project management aptitude.

• Self-driven and results-oriented.

• Capability to thrive in a fast-paced environment.

• At least a Bachelor's degree in Business or a related field.

• Pragmatic Marketing certification is an advantage.

🏝️ Benefits

• Eligibility for company bonuses.

• Strong emphasis on work-life balance.

• Opportunities to learn from seasoned professionals.

• A vibrant, collaborative, and committed team culture.

• An inclusive workplace.

• Equal opportunity employment.