Senior Director, GTM Product Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Kantata's ideal customer profile and key business challenges for targeted markets, segments, and personas.

• Convert product capabilities into distinct business value.

• Lead initiatives for competitive intelligence and win-loss analysis.

• Transform insights from customers, markets, and competitors into executive recommendations.

• Collaborate with Customer Marketing, Communications, and Analyst Relations to position Kantata as a leading voice in professional services.

• Oversee product launches and coordinate go-to-market teams.

• Create product marketing materials, sales tools, narratives, use cases, and case studies.

• Empower partners regarding Kantata's solutions.

• Suggest product-centric campaigns to boost ARR from new clients, expansions, and renewals.

• Facilitate cross-functional campaign execution and ensure stakeholder alignment.

• Develop quantified customer value narratives, proof points, and industry-specific use cases.

• Present solutions and value at webinars, user events, roadshows, and industry conferences.

• Co-present with client-facing teams and refine narratives and assets based on feedback.

• Conduct quarterly product performance reviews.

• Establish product performance targets, analyze KPIs, and formulate corrective action plans.

⛳️ Requirements

• Over 10 years of experience in product marketing, product management, solution consulting, professional services marketing, or delivery.

• Background in a B2B technology firm and/or professional services.

• Demonstrated leadership and team-building abilities.

• Experience collaborating with global teams to launch new products.

• In-depth understanding of target audiences, customer requirements, competitive landscape, and sales management processes.

• Proven track record of achieving results across organizations with multiple stakeholders.

• Strong analytical, quantitative, and problem-solving capabilities.

• Outstanding written and verbal communication skills.

• Ability to convey compelling narratives and value-driven outcomes.

• Strong project management expertise.

• Self-driven and results-oriented.

• Capacity to thrive in a fast-paced environment.

• At least a Bachelor's degree in Business or a related field.

• Pragmatic Marketing certification is an advantage.

🏝️ Benefits

• Eligibility for company bonuses.

• A deliberately engaging and collaborative culture.

• Strong emphasis on work-life balance.

• Opportunities to learn from seasoned professionals.

• A vibrant, collaborative, and dedicated team.

• An inclusive workplace committed to diversity.

• Recognized as a Best Place to Work by employees.