Senior Director – GTM, Marketing Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and spearhead the strategic vision for GTM and marketing initiatives.

• Create a unified, multi-year roadmap that aligns with revenue growth and business objectives.

• Collaborate with executive marketing and GTM leadership on strategic planning, investment distribution, and prioritization.

• Foster alignment among marketing, sales, and operations through scalable frameworks, governance structures, and execution models.

• Assess and prioritize marketing programs and transformation initiatives based on market potential, customer impact, and ROI.

• Utilize analytics, market insights, and performance metrics to refine marketing investment strategies.

• Connect cross-functional teams and ensure alignment between long-term strategy and daily execution.

• Craft executive-level narratives, presentations, and strategic recommendations.

• Develop KPI frameworks, measurement models, and attribution methodologies.

• Perform market, competitive, and customer analysis to uncover growth opportunities and areas for transformation.

• Advocate for innovative tools, technologies, and AI-driven insights.

• Create repeatable strategic planning and evaluation frameworks to ensure consistent prioritization and execution.

⛳️ Requirements

• A completed Bachelor’s degree or equivalent relevant experience is required.

• 8-10 years of experience in Marketing, Communications, or a related functional area.

• Proven success in leading strategic planning, transformation initiatives, or large-scale marketing programs.

• Strong understanding of the complete marketing lifecycle, including campaign planning, execution, and measurement.

• Experience in demand generation and optimizing marketing investment strategies.

• Demonstrated ability to influence executive stakeholders and convert complex insights into actionable strategies.

• Willingness to travel to SHI, Partner, and Customer Events.

• Ability to travel up to 25% of the time.

• Expertise in formulating and executing GTM and marketing strategies that yield measurable business results.

• Advanced skills in synthesizing complex data into actionable insights and executive-level recommendations.

• Strong proficiency in marketing analytics, attribution models, and performance measurement frameworks.

• In-depth understanding of market dynamics, customer segmentation, and competitive positioning.

• Proven ability to lead large-scale, cross-functional initiatives and transformation programs.

🏝️ Benefits

• Opportunities for continuous professional growth and leadership development.

• Comprehensive health, wellness, and financial benefits.

• Medical, vision, and dental coverage.

• 401K plan.

• Flexible spending options.

• Access to world-class facilities and technology, whether in the office or remotely.