Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of product marketing for Securly Pass, Flex, and Classroom.

• Establish the product marketing strategy for the entire portfolio.

• Plan and implement comprehensive go-to-market launches for products, features, and releases.

• Develop unique positioning and messaging tailored for school administrators and education leaders.

• Create tools for sales enablement to support Sales and Customer Success teams.

• Perform customer insights analysis, win-loss assessments, and competitive intelligence gathering.

• Design repeatable launch and enablement processes in collaboration with Demand Generation.

• Evaluate and enhance positioning, messaging, enablement, and launch procedures.

• Conduct interviews with customers and carry out competitive research.

• Work alongside Product, Marketing, Sales, Customer Success, Demand Generation, Creative teams, and executive leadership.

• Contribute to product adoption, sales pipeline, campaign effectiveness, and overall commercial success.

• Influence discussions on the product roadmap by leveraging customer research and market intelligence.

⛳️ Requirements

• Minimum of 2 years of experience in B2B SaaS product marketing.

• Proven experience in launching software products or significant product features.

• Demonstrated success in positioning, messaging, and enablement that revenue teams utilize.

• Experience working closely with Product Management and Sales teams.

• Ability to leverage customer research and market insights to guide decision-making.

• Ownership mentality with the capability to successfully bring meaningful products to market.

• Competence in setting strategy and executing tasks hands-on.

• Ability to lead cross-functional projects and influence others without formal authority.

• Strong written communication skills with the capacity to simplify complex concepts.

• A genuine curiosity about customers, markets, and competitors.

• Proficiency with AI and modern technological tools.

• Candidates must be currently residing in the United States.

• Securly will not provide visa sponsorship at the time of hire or in the future, including for candidates on OPT/CPT status.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance coverage.

• 401(k) plan with company matching contributions.

• Unlimited paid time off along with a paid year-end shutdown.

• 12 weeks of paid parental leave.

• Access to free 24/7 confidential mental health counseling and wellness resources.

• An annual learning stipend of $1,000.

• Structured onboarding, coaching, and opportunities for career advancement.