Director, Product Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Propel commercial growth by transforming Miratech’s offerings into solutions that are relevant to the market.

• Design clear solution frameworks, including portfolios, bundles, and use cases.

• Establish standardized naming conventions, packaging, and pricing strategies for offerings.

• Oversee comprehensive go-to-market plans for both new and existing solutions.

• Identify target segments, personas, and use cases to enhance positioning clarity.

• Develop unique value propositions and convert technical services into measurable business outcomes.

• Create sales enablement materials such as presentations, battlecards, and case studies.

• Educate sales teams on offerings and messaging.

• Leverage market intelligence to guide offering development and lifecycle management.

• Perform additional tasks aligned with the responsibilities of the role.

⛳️ Requirements

• Over 10 years of experience in Product Marketing within technology-oriented industries such as IT services, SaaS, cloud, CX, AI, or digital transformation.

• Demonstrated expertise in developing product positioning, value propositions, messaging frameworks, and go-to-market strategies for complex B2B technology solutions.

• Strong capability to convert technical capabilities into coherent commercial narratives, sales materials, and market-facing propositions.

• Robust experience in market and competitive intelligence, with the ability to pinpoint differentiation opportunities and aid in strategic decision-making.

• Experience collaborating with Sales, Delivery, Product, Alliances, and Executive teams to drive revenue growth and effective market execution.

• Strong analytical skills, including experience utilizing commercial, pipeline, and performance data to assess marketing impact and enhance GTM effectiveness.

• Excellent communication skills in English, with the ability to craft executive-level content, influence stakeholders, and present complex concepts clearly.

• A graduate degree in Marketing, Business, or a related field.

🏝️ Benefits

• A comprehensive compensation and benefits package.

• Health insurance coverage.

• Language course offerings.

• Relocation assistance program.

• Opportunities for professional development.

• Access to certification programs.

• Mentorship and talent investment initiatives.

• Internal mobility opportunities.

• Internship programs available.

• Engaging projects for top-tier global clients.

• A supportive and inclusive work environment.

• Open lines of communication.

• Regular team-building and company social events.