Senior Director, Group Sales

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee, mentor, and guide a team focused on enhancing revenue from groups, meetings, and events.

• Set clear performance standards, revenue targets, pipeline objectives, and accountability frameworks.

• Formulate and implement sales and marketing strategies aimed at boosting revenue and expanding market share across group sectors and verticals.

• Discover and nurture new business prospects while reinforcing relationships with existing customers and strategic accounts.

• Promote the use of insights-driven sales techniques leveraging data, analytics, CRM systems, Tableau, Salesforce, and other business intelligence resources.

• Establish and maintain high-level executive relationships with third-party vendors and strategic allies.

• Spearhead initiatives for meeting technology integration and facilitate connectivity with external group and meeting platforms.

• Collaborate with Distribution, Marketing, Revenue Management, Sales Enablement, and other internal teams to enhance channel performance and customer engagement.

• Create channel-specific business plans and marketing initiatives to boost customer acquisition, retention, and loyalty.

• Provide communication, training, and education to hotel operators regarding group channel opportunities, platform use, and revenue optimization strategies.

• Oversee budgets, resource distribution, and operational plans that support assigned channels and strategic objectives.

• Evaluate business trends, market dynamics, customer insights, and competitive activities to identify opportunities and implement solutions that enhance performance.

• Lead cross-functional projects and contribute to the strategic vision of the Global Sales organization.

⛳️ Requirements

• 10+ years of advancing sales, business development, account management, hospitality, travel, meetings, events, or other relevant commercial experience.

• 7+ years of leadership experience, including mentoring, developing, and managing high-achieving sales teams.

• Proven track record in creating and executing sales strategies that foster revenue growth and increase market share.

• Experience in managing strategic partnerships, vendor relations, and cross-departmental business initiatives.

• Background in budget management, business planning, forecasting, and operational oversight.

• Preferred experience in the hospitality, lodging, travel, meetings, or events sectors.

• Experience in leading managers or senior-level sales professionals is preferred.

• Advanced skills in Microsoft Outlook, Excel, PowerPoint, and Word.

• Familiarity with Salesforce.com or similar CRM systems.

• Experience with Tableau or other business intelligence and reporting tools.

• Strong analytical capabilities and proficiency in data interpretation.

• Knowledge of sales pipeline management, forecasting, and reporting systems.

• Familiarity with marketing technology and digital communication platforms is preferred.

• Strategic mindset and business insight.

• Exceptional leadership, coaching, and talent development skills.

• Strong communication, presentation, and executive influencing abilities.

• Capability to define and spearhead organizational change initiatives.

• Proven skills in relationship-building and stakeholder management.

• Strong problem-solving and decision-making skills.

• Ability to assess market trends and convert insights into business outcomes.

• Demonstrated ability to lead cross-departmental partnerships and strategic initiatives.

• Bachelor’s degree in Business, Hospitality Management, Marketing, Sales, Communications, or a related field, or an equivalent combination of education and experience.

• Master’s degree in Business Administration, Hospitality Management, Marketing, or a related discipline is preferred, or an equivalent combination of education and experience.

• Relevant industry certifications are advantageous but not mandatory.

🏝️ Benefits

• Competitive salary and benefits package, including medical, dental, and vision insurance.

• Paid time off for holidays, vacations, personal matters, family, volunteering, illness, jury duty, bereavement, military service, and religious observance.

• Financial benefits for retirement and health savings.

• Employee recognition programs.

• Discounts at Choice hotels globally.

• Variable, performance-based sales commission.

• Annual awards of Choice Hotels International common stock through Choice’s Long-Term Incentive Plan (LTI Plan).

• Flexibility for a home office arrangement.

• Potential travel requirements based on the role.