Senior Director, Global Marketing – Downstream

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop and implement go-to-market strategies and programs to meet commercial objectives, enhance business goals, and increase market share.

• Formulate and carry out commercialization plans for both new and existing products, delivering distinct value aligned with brand strategic objectives.

• Design and execute downstream marketing initiatives targeting specific customer audiences, including branded digital, social, and print campaigns.

• Establish and implement an efficient process for distributor and subsidiary support to ensure compliance and brand-aligned positioning and messaging globally.

• Oversee the downstream marketing budget, monitor ROI, analyze and report performance against KPIs, and optimize expenditures across both digital and non-digital channels.

• Collaborate with upstream marketing and other departments to develop and manage programs that introduce new products and offerings.

• Work with internal teams and external partners to create training programs and develop medical educational content and customer resources.

• Develop sales enablement programs and tools that support customer engagement, acquisition, conversion, and retention.

• Act as the product’s digital voice, optimizing channels and strategies to boost brand awareness and demand generation.

• Track brand performance, conduct market research, and perform analysis.

• Advocate for the product and generate enthusiasm within the organization and the aesthetic community.

• Build customer relationships and gather customer insights to refine messaging, segmentation, and strategic operating plans.

• Provide internal thought leadership and stay updated on medical aesthetics trends through field engagement, market research, advisory boards, industry congresses, and associations.

• Manage a team of 3-5 individuals.

• Report directly to the Chief Product Officer.

⛳️ Requirements

• 5-7 years of marketing experience with a proven history of growth and success in the medical aesthetic device sector.

• Bachelor’s degree in business or marketing.

• MBA is preferred.

• Experience in brand and product marketing.

• Proficiency in omnichannel marketing and digital knowledge.

• Experience in managing personnel and external resources.

• Mandatory B2B and B2C experience.

• Capable and willing to alternate between hands-on tasks and strategic thinking.

• Ability to translate data into actionable insights and a solid understanding of metric-driven marketing.

• Capacity to navigate ambiguity and deliver results under tight deadlines in a fast-paced environment.

• Strong interpersonal and presentation skills with the capability to work cross-functionally within an organization.

• Effective communication skills with both technical and non-technical individuals.

• Positive attitude, team-oriented, proactive, and creative.

• Independent learner with a flexible approach.

• Willingness to travel 25% of the time.

🏝️ Benefits

• Comprehensive benefits package starting on Day 1.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• RRSP match.

• Equal opportunity employer committed to diversity and inclusion.

• Disability accommodations available at every stage of the recruitment process.