Senior Director, Global Marketing – Downstream

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop and implement go-to-market strategies and initiatives to fulfill commercial goals, business objectives, and enhance market share.

• Create and execute commercialization plans for both new and existing products.

• Design and carry out downstream marketing campaigns targeting specific customer segments, including digital, social media, and printed materials.

• Establish and manage support processes for distributors and subsidiaries, ensuring compliant and brand-consistent positioning and messaging globally.

• Oversee the downstream marketing budget, monitor ROI, analyze key performance indicators, and optimize spending across channels.

• Collaborate with upstream marketing and other departments on initiatives for new products and service offerings.

• Develop training programs and medical educational resources in partnership with internal teams and external collaborators.

• Create sales enablement tools and programs to enhance customer engagement, acquisition, conversion, and retention.

• Act as the digital spokesperson for the product, optimizing channels and strategies for demand generation.

• Track brand performance, conduct market research, and perform analysis.

• Advocate for products within the organization and the aesthetic community.

• Build customer relationships and leverage field and market insights to refine messaging, segmentation, and operational strategies.

• Provide internal thought leadership and stay updated on trends in medical aesthetics through field engagement, research, advisory boards, congresses, and associations.

• Manage a team of 3-5 individuals.

• Report directly to the Chief Product Officer.

⛳️ Requirements

• 5-7 years of marketing experience with a proven history of growth and success in the medical aesthetic device sector.

• Bachelor’s degree in business or marketing.

• MBA is preferred.

• Experience in brand and product marketing is essential.

• Proficiency in omni-channel marketing and a solid understanding of digital strategies.

• Experience in managing teams and external resources.

• Mandatory experience in both B2B and B2C environments.

• Ability and willingness to alternate between hands-on tasks and strategic planning.

• Skilled in translating data into actionable insights and understanding metric-driven marketing approaches.

• Capacity to navigate ambiguity and meet tight deadlines in a dynamic environment.

• Excellent interpersonal and presentation skills, with the ability to collaborate across functions.

• Effective communication skills with both technical and non-technical audiences.

• Positive mindset, team-oriented, proactive, and creative.

• Independent learner with a flexible approach.

• Willingness to travel up to 25% of the time.

🏝️ Benefits

• Comprehensive benefits package starting from Day 1.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• RRSP matching.

• Commitment to equal opportunity, diversity, and inclusion.

• Disability accommodations available throughout the recruitment process.