Senior Director – Food Safety

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee commercial marketing initiatives for Neogen's Food Safety division across the U.S., Canada, and Australia/New Zealand.

• Formulate and implement regional commercial marketing and go-to-market strategies for Neogen's food safety diagnostics offerings.

• Adapt global portfolio, product, and brand strategies into regionally relevant action plans.

• Conduct market segmentation, customer research, competitive analysis, and assessments of Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).

• Establish customer value propositions, positioning, and messaging frameworks.

• Manage integrated campaigns to enhance awareness, foster qualified demand, bolster the pipeline, and drive revenue growth.

• Collaborate with Sales leadership to create customer-centric content, sales enablement resources, training, activation strategies, and customer engagement programs.

• Lead, mentor, and develop a team of around 13 professionals.

• Oversee marketing budgets, performance metrics, technology platforms, and resource allocation.

• Work in partnership with Sales, Product Management, Finance, Regulatory, Operations, and Global Marketing teams.

⛳️ Requirements

• A bachelor's degree in marketing, business, life sciences, or a related field, or an equivalent combination of education and relevant experience.

• Extensive progressive experience in marketing leadership within commercial marketing, portfolio marketing, demand generation, go-to-market strategy, or similar areas.

• Proven track record of converting business, product, or portfolio strategies into impactful regional marketing plans and commercial successes.

• Experience in leading and nurturing multidisciplinary teams in a complex, matrixed, and cross-functional organizational structure.

• In-depth knowledge of market segmentation, customer insights, competitive assessment, opportunity sizing, integrated campaign development, and marketing performance evaluation.

• Proficient in utilizing CRM, marketing automation, and sales enablement platforms.

• Familiarity with Salesforce, Eloqua, Seismic, or similar tools is preferred.

• Willingness to travel as required by business needs.

• An advanced degree is preferred.

• Experience in food safety, food and beverage, diagnostics, life sciences, laboratory products, or another regulated B2B sector is preferred.

• Valued experience in supporting multi-country commercial enterprises, launching products, managing intricate portfolios, and collaborating with direct-sales and distributor channels.

🏝️ Benefits

• A standard benefits package.

• Opportunities for professional advancement.

• Leadership development prospects.

• Strategic impact on business outcomes.

• A collaborative, cross-functional working environment.

• The chance to lead, mentor, and develop a talented multidisciplinary marketing team.