Senior Director, Experience Strategy

This is a fully remote position, open to applicants in New York.

📋 Description

• Take the lead on client projects as a singular contributor and a strategic guide.

• Gain insights into clients' businesses, understand the motivations of their target audience, and stay informed about industry trends.

• Collaborate effectively with cross-functional teams to design and implement research and strategies.

• Recognize cultural trends and changes to discover opportunities for brands and businesses.

• Create strategic narratives for creative and experience design teams.

• Produce clear and pertinent briefs while offering strategic insights throughout the design process.

• Outline strategic roadmaps for personalization and experimentation initiatives.

• Refine and prioritize experimentation backlogs in alignment with business objectives and development capabilities.

• Maintain a consistent testing schedule and provide regular updates on personalization and experimentation efforts.

• Work alongside stakeholders and third parties to facilitate the deployment and execution of tests.

• Ensure that all work aligns with the client's business and marketing objectives.

• Mentor junior team members and foster their professional development.

• Act as the strategic lead on key accounts and collaborate with account teams to deliver value.

• Cultivate client relationships and identify opportunities for long-term growth.

• Propel innovation and drive measurable outcomes.

⛳️ Requirements

• 8–10+ years of experience in integrated strategy within a digital agency.

• Bachelor's degree in a relevant field.

• Proficiency in qualitative and quantitative research methods.

• Experience with brand strategy, cultural dynamics, market trends, strategic planning, analytics, and digital experience measurement.

• Proven experience leading large-scale, data-driven experimentation programs utilizing marketing technologies and measurement platforms such as Salesforce Marketing Cloud, Adobe Target, Optimize.ly, Contentful, and similar tools.

• Familiarity with experimentation backlog management and prioritization frameworks.

• Experience in omni-channel personalization across web, mobile, and campaign experiences.

• Collaborative experience working with analytics, creative, and technology teams.

• Strong understanding of people, culture, and current trends.

• Willingness and ability to travel up to 25%.

🏝️ Benefits

• Medical, vision, and dental insurance.

• Life insurance.

• Short-term and long-term disability insurance.

• 401k plan.

• Flexible paid time off policy.

• At least 15 paid holidays each year.

• Paid sick and safe leave.

• Paid parental leave.

• Eligibility for discretionary incentive compensation.

• Travel requirements of up to 25%.