Senior Director, Engagement Strategy

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead comprehensive and intricate engagement strategy programs from inception to completion.

• Establish strategic direction, organize workstreams, and ensure high-quality execution across various teams and channels.

• Convert brand strategy into cohesive engagement methodologies.

• Define customer journeys, ecosystems, channel roles, and activation strategies to influence behavior and achieve outcomes.

• Make strategic decisions at the senior level, prioritizing audiences, channels, and experiences.

• Act as a senior client partner, providing strategic advice and support.

• Collaborate with Brand Strategy, Creative, Media, Analytics, Medical/Scientific, and Account leadership teams.

• Utilize platform, behavioral, and performance insights to refine strategies and enhance optimization.

• Proactively anticipate risks, gaps, and misalignment to course-correct as needed.

• Mentor and support Directors and Associate Directors in their development.

• Review work, enhance strategic rigor, and instill confidence in independent leadership capabilities.

⛳️ Requirements

• Over 8 years of experience in engagement, digital, or omnichannel strategy, including leading intricate, multi-workstream engagement initiatives.

• Proven track record as a senior engagement strategy leader.

• Extensive experience in designing and managing customer journeys, ecosystems, activation strategies, channel roles, and content frameworks.

• Strong skills in strategic synthesis and storytelling.

• Ability to clarify complex situations and align diverse teams around a collective engagement vision.

• Confident in client leadership and internal collaboration.

• Capable of influencing senior stakeholders and navigating ambiguity with sound judgment.

• Experience in people leadership, including coaching Directors and nurturing future engagement leaders.

• Willingness and capability to travel occasionally, typically up to 10%.

🏝️ Benefits

• 401K plan with an employer match contribution up to 4% (immediately vested).

• Life insurance coverage.

• Disability coverage.

• Medical, dental, and vision insurance plans.

• Flexible working arrangements, including options for hybrid and remote work.

• Opportunity to work from anywhere around the globe for two weeks each year.

• 20 vacation days.

• One personal well-being day.

• 9 public holidays.

• Gifted end-of-year holidays.

• Early Summer Friday finish in June, July, and August.

• Free counseling services through the employee assistance program.

• Personalized health support.

• Enhanced maternity, paternity, family leave, and fertility policies.

• On-demand training and professional development assistance.

• Global mobility opportunities throughout the organization.

• Employee Network Groups.

• Dedicated social opportunities and resources for remote workers.

• Regular career development discussions.

• Opportunity for global, cross-capability career transitions.

• Support and application adjustments through the Disability Confident Scheme.