Senior Director, Demand Generation

This is a fully remote position, open to applicants in Texas.

📋 Description

• Spearhead cross-channel demand generation initiatives for Experian Insurance.

• Oversee experimentation and optimization efforts across various acquisition channels.

• Collaborate with analytics and product teams to achieve measurable and scalable results.

• Lead a team with direct reports.

• Report directly to the Vice President of Insurance Services.

• Assess and pilot new acquisition channels, platforms, and lead sources.

• Develop test-and-learn frameworks for exploratory channels.

• Construct channel pilot plans, success criteria, and make scale-or-kill recommendations.

• Create documentation, plans, and enablement resources for successful pilots.

• Manage a comprehensive marketing portfolio that spans multiple channels and partnerships.

• Enhance execution standards across channel owners and performance marketing teams.

• Set strategic direction on budget allocation, pacing frameworks, and performance diagnostics.

• Standardize processes and operational rhythms across channels.

• Advance targeting, segmentation, and lead scoring with analytics and decision science teams.

• Optimize decision-making systems, including routing and bidding logic.

• Transform funnel and cohort insights into actionable recommendations.

• Oversee demand forecasting and scenario planning across channels.

• Establish experimentation frameworks across all channels.

• Collaborate with Product to prioritize marketing UX testing aimed at enhancing customer conversion.

• Integrate pilot insights into ongoing execution strategies.

• Synthesize cross-channel insights to prioritize growth investments.

⛳️ Requirements

• Over 10 years of experience in performance marketing or growth strategies.

• Proven experience in managing vendor relationships.

• Experience in launching and scaling new marketing channels.

• In-depth knowledge of the personal lines insurance industry and its competitive landscape.

• Strong analytical and project management skills.

• Some travel may be required.

🏝️ Benefits

• Attractive compensation package along with a bonus plan.

• Core benefits including medical, dental, vision, and a matching 401K plan.

• Life and disability insurance coverage.

• Family leave policies.

• Flexible work environment, offering options to work remotely, in a hybrid model, or in-office.

• Flexible time off, including volunteer time off, vacation, sick leave, and 12 paid holidays.

• An inclusive and purpose-driven company culture.

• Support for accommodations related to disabilities or special needs.