Consumer Subscription Growth Specialist, Paid Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of paid user acquisition for The Dyrt PRO subscription product

• Manage paid acquisition volume and efficiency in line with monthly targets

• Determine budget distribution across various platforms, campaigns, and target audiences

• Create, launch, organize, and sustain app and web acquisition campaigns on Google Ads, Meta, Apple Search Ads, TikTok, and additional ad networks

• Brief, refresh, and evaluate ad creatives

• Develop and test custom product pages for the App Store

• Ensure consistency between advertisements, store pages, and landing destinations

• Cross-verify ad-platform reporting with internal analytics

• Manage conversion events, deep links, UTM parameters, and pixel integrity

• Establish success criteria for tests, analyze results, and decide whether to scale, pause, or iterate

• Produce weekly and monthly acquisition reports

• Suggest future campaign initiatives

• Collaborate with the Monday–Wednesday Growth Manager on acquisition and app funnel priorities

• Set weekend budgets and transfer tasks on Wednesday

⛳️ Requirements

• Experience managing app install and app event campaigns in Google Ads, Meta, and Apple Search Ads

• Practical experience in building and optimizing paid acquisition campaigns, rather than just briefing an agency

• Experience in allocating and pacing actual paid budgets in relation to volume and efficiency goals

• Knowledge of mobile measurement, including SKAdNetwork, deep links, custom product pages, and store listings

• Understanding of attribution discrepancies among mobile measurement tools

• Capability to verify platform-reported outcomes against an independent analytics source

• Proficiency in defining test success criteria, analyzing outcomes, and making decisions on scaling, stopping, or iterating

• Strong written communication skills

• Comfortable utilizing AI and automation for analysis, creative production, and reporting

• Reliable high-speed internet and a professional workspace conducive for clear video conferencing

• Must operate within a U.S. time zone

• A cover letter and resume are required

• A passion for camping and the outdoors

🏝️ Benefits

• Fully remote position

• Part-time schedule of 24 hours per week, Monday–Wednesday

• Flexible work arrangement

• Opportunity to work for a rapidly growing consumer app and the largest digital camping platform worldwide

• Inclusive, equal opportunity workplace