Associate – Paid Social

This is a fully remote position, open to applicants in Illinois, +1 more state.

📋 Description

• Establish and oversee paid social campaigns on Meta for designated markets.

• Manage campaign framework, audience targeting, budgets, and daily optimizations.

• Track campaign performance, identify anomalies, diagnose underlying causes, and recommend actions for escalation.

• Evaluate creative performance using metrics like hook rate, hold rate, CTR, and the creative matrix.

• Convert performance insights into monthly briefs for the Brand team.

• Compile structured briefs on creative performance.

• Bring innovative ideas to brainstorming sessions based on competitor analysis, platform trends, and industry benchmarks.

• Assist with cross-team initiatives, including monitoring Conversion Lift Studies and aiding in the rollout of AI tools.

• Take ownership of specific workstreams with defined accountability.

⛳️ Requirements

• 1-2 years of experience in paid social or performance marketing.

• Practical experience with Meta Ads Manager is advantageous.

• Proficient in working with data, generating reports, identifying trends, and conveying insights in straightforward language.

• Comfortable using AI tools to enhance efficiency and incorporate them into daily tasks.

• Keen interest in creative performance and advertising trends.

• Self-motivated individual who identifies issues early, suggests solutions, and follows through effectively.

• Organized and detail-oriented, capable of managing multiple markets and workstreams.

• Collaborative team player with excellent communication skills.

• Must reside in either the eastern or central time zones.

• Must have legal authorization to work in the United States.

🏝️ Benefits

• Competitive year-end performance bonus.

• Equity package.

• Comprehensive medical, dental, and vision coverage.

• Flexible vacation policy.

• Pet discount plans.

• Retirement plan with company match (401K).

• Opportunity to collaborate with sharp, motivated teammates tackling unique challenges.