Paid Media Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the paid media strategy and execution for a range of B2B clients.

• Create, launch, and enhance campaigns across platforms such as Google, LinkedIn, Meta, and other pertinent channels.

• Track performance and implement data-driven optimizations.

• Formulate and evaluate audience strategies, creative concepts, and landing page hypotheses.

• Oversee budgets and ensure proper pacing.

• Generate insightful reports and presentations that communicate results and next steps to clients.

• Collaborate with strategy, analytics, and creative teams on integrated campaigns.

• Guarantee tracking and attribution, including UTM structure, conversion tracking, and platform configuration.

• Stay informed about platform updates, industry trends, and new opportunities.

• Experiment with AI tools and workflows for reporting, quality assurance checks, and performance analysis.

• Develop internal systems, templates, and lightweight automation processes.

• Contribute to testing, learning, and ongoing improvement within the paid media team.

⛳️ Requirements

• Extensive experience in managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.

• Agency experience with B2B clients and an understanding of longer sales cycles and lead quality.

• Capability to own the paid media strategy from start to finish across multiple client accounts.

• Proficiency in audience targeting, bid strategy, budget allocation, and A/B testing.

• Strong analytical skills using CTR, CVR, and CPA performance data.

• Ability to handle multiple clients and shifting priorities with excellent organizational skills.

• Effective communication skills to translate performance data into client-facing insights and recommendations.

• Experience in creating reporting decks, preferably in Figma.

• Ability to work autonomously and proactively address challenges.

• Experience in developing or enhancing internal documentation, templates, and processes.

• Curiosity about AI and automation, with a keen interest in applying new tools to enhance efficiency and campaign performance.

• Familiarity with Demandbase, Reddit, Taboola, or other emerging platforms is a plus.

🏝️ Benefits

• 11 observed holidays plus unlimited paid time off.

• An additional 4 mental wellness days each year.

• 100% company-funded health insurance premiums, with options for dental and vision.

• 401(k) plan to support your future savings.

• Primarily remote work environment.

• Summer Fridays, with the office closing at 3:00 PM, and Fall/Winter/Spring Fridays, with the office closing at 5:00 PM.

• Monthly wellness stipend and quarterly employee appreciation gifts.

• One-time reimbursement for work-from-home equipment.

• Monthly team bonding activities and happy hours.

• Pre-tax commuter benefits.

• Opportunity to be part of a dynamic, close-knit team.

• Professional growth and career development opportunities.

• Promotion from within.

• Equal opportunity employment.