Director of Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and expand the paid media department at Sociallyin, a leading social media marketing agency.

• Oversee, mentor, and develop a team of 5 or more paid media specialists.

• Manage outcomes for all clients within the paid media portfolio.

• Establish performance benchmarks and promote ongoing enhancement.

• Set the strategic vision for campaigns across platforms such as Meta, TikTok, LinkedIn, Google, and YouTube.

• Facilitate strategic discussions with clients and cultivate relationships with marketing executives.

• Transform collective knowledge into standardized systems and playbooks.

• Recruit, reorganize, and expand the department as it grows.

• Identify, assess, and implement AI technologies and other tools.

• Assist in acquiring and retaining larger, more complex paid accounts.

• Collaborate across departments with Account Management, Creative, and Strategy teams.

• Report directly to the founders and shape the agency's strategic direction.

⛳️ Requirements

• Minimum of 7 years of experience in paid social media.

• At least 2 to 3 years of experience in an agency setting.

• Proven experience in direct team leadership and management.

• Capability to mentor mid-level buyers and develop junior talent.

• Extensive knowledge of Meta, TikTok, LinkedIn, Google, YouTube, and X.

• Familiarity with additional paid media platforms.

• Strategic insight that goes beyond platform optimization, encompassing client businesses and marketing funnels.

• Proven success in creating systems, playbooks, training programs, hiring frameworks, or reporting structures.

• Strong communication skills with stakeholders at the VP of Marketing and CMO levels.

• A genuine interest in AI and a willingness to experiment with new tools.

• Ability to analyze a P&L statement and understand departmental profitability.

🏝️ Benefits

• Remote-friendly work environment with daily morning team meetings.

• Direct access to founders and senior leadership.

• Complete autonomy over departmental operations.

• Comprehensive medical, dental, and vision insurance.

• 401(k) plan with company matching.

• Unrestricted paid time off (PTO).

• Parental leave policy.

• Paid time allocated for volunteer activities.

• Home office expense allowance.

• Vibrant, fast-paced environment conducive to experimentation.

• Additional perks available on the careers page.