Director of Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy, execution, optimization, and scaling of an annual paid media budget exceeding $20M across Meta, CTV, Paid Search, Native, Display, and emerging channels.

• Remain actively engaged within advertising platforms, personally overseeing campaign performance and spearheading optimization initiatives.

• Lead and mentor the creative team responsible for ad copy, video production, graphic design, editing, messaging, and campaign execution.

• Ensure that all creative efforts are driven by measurable performance metrics, testing frameworks, and return on investment considerations.

• Establish structured experimentation programs to enhance creative performance, lead quality, and customer acquisition costs.

• Create scalable marketing systems for campaign launches, quality assurance, reporting, forecasting, budgeting, and operational excellence.

• Collaborate cross-functionally with executive leadership to align the paid media strategy with overarching business objectives.

• Develop executive dashboards and reports that communicate campaign performance, business impact, and future growth opportunities.

• Identify new acquisition channels, audience opportunities, and scaling strategies while ensuring profitability and efficiency.

• Promote accountability, innovation, continuous testing, and data-driven decision-making throughout the marketing organization.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).

• Over 8 years of hands-on performance marketing experience with escalating leadership responsibilities.

• Proven track record managing annual paid media budgets exceeding $20M with strong return on ad spend (ROAS) and customer acquisition performance.

• Extensive experience managing Meta Ads and Connected TV (CTV) campaigns on a large scale.

• Strong background in Paid Search, Native Advertising, Display, and other digital acquisition channels.

• Experience leading creative teams focused on content strategy, ad production, editing, testing, optimization, and performance evaluation.

• Proven experience in lead generation businesses that heavily invest in acquiring their own customers—not through agency-side marketing.

• In-depth understanding of attribution, conversion tracking, analytics, forecasting, and performance reporting.

• Demonstrated ability to build scalable marketing systems, testing frameworks, and operational processes.

• Exceptional leadership, analytical, communication, and project management skills with a commitment to continuous optimization and measurable business growth.

🏝️ Benefits

• Performance-based bonus opportunities with on-target earnings (OTE) of $200k+.

• Fully remote position available (U.S.-based).

• Comprehensive medical, dental, and vision insurance.

• Paid Time Off and company holidays.

• 401(k) plan with company match (if applicable).

• Executive-level ownership of an annual paid media budget exceeding $20M.

• Opportunity to establish and lead a top-tier performance marketing organization.

• Collaborative, fast-paced, data-driven company culture.

• Significant career advancement opportunities with direct visibility to executive leadership.