Senior Director, Demand Generation

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee multi-channel demand generation initiatives for Experian Insurance.

• Lead experimentation and optimization strategies.

• Collaborate with analytics and product teams to achieve measurable and scalable outcomes.

• Supervise a team with direct reports.

• Report directly to the Vice President of Insurance Services.

• Assess and test new acquisition channels, platforms, and lead sources.

• Develop test-and-learn frameworks for exploratory channels.

• Construct channel pilot plans, success criteria, and recommendations for scaling or discontinuation.

• Generate documentation, plans, and enablement materials to ensure successful pilots.

• Oversee a comprehensive marketing portfolio that includes various channels and partners.

• Enhance execution standards across channel owners and performance marketing teams.

• Set strategies for budget distribution, pacing frameworks, and performance analysis.

• Standardize processes and operating rhythms throughout channels.

• Optimize targeting, segmentation, lead scoring, routing, and bidding strategies in collaboration with analytics and decision science teams.

• Convert funnel and cohort insights into actionable recommendations.

• Manage demand forecasting and scenario planning for all channels.

• Establish experimentation frameworks across different channels.

• Work with Product to prioritize marketing user experience testing and enhance customer conversion rates.

• Integrate pilot insights into ongoing operations.

• Synthesize cross-channel insights to prioritize investment in growth opportunities.

⛳️ Requirements

• A minimum of 10 years of experience in performance marketing or growth.

• Proven experience in managing vendor relationships.

• Demonstrated ability to launch and scale new channels.

• Familiarity with the personal lines insurance industry and its competitive landscape.

• Strong analytical and project management abilities.

• Some travel may be necessary.

🏝️ Benefits

• Competitive compensation package along with a bonus plan.

• Comprehensive medical, dental, and vision benefits.

• 401K matching.

• Life and disability insurance.

• Family leave.

• Flexible work environment.

• Options to work remotely, in a hybrid model, or in-office.

• Flexible time off policies including volunteer time off, vacation, sick leave, and 12 paid holidays.