Senior Director, Consumer Insights Products

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and implement the vision, strategy, and roadmap for Dynata's Consumer Intelligence product suite.

• Identify opportunities to transform proprietary panel, survey, behavioral, and profile data assets into products.

• Construct business cases and investment proposals for new data products and enhancements.

• Establish metrics for product success, growth objectives, and revenue goals.

• Cultivate an understanding of customer needs, competitor offerings, and emerging market trends.

• Collaborate with commercial teams to discover new revenue streams and paths for expansion.

• Evaluate product-market fit and prioritize opportunities based on customer value, feasibility, and business impact.

• Act as an internal and external thought leader regarding the Consumer Intelligence market landscape.

• Oversee the complete lifecycle of Consumer Intelligence products from concept and requirements to launch and scaling.

• Forge connections with complementary offerings, such as Audience Activation, to enhance customer value.

• Collaborate with marketing, research, data science, and engineering teams to create unique data assets and methodologies.

• Define strategies for product packaging, pricing, licensing, and commercialization.

• Promote adoption through customer engagement, industry education, and partnerships with commercial teams.

• Work alongside Product, Panel, Technology, Research & Data Science, Commercial, and Operations leaders.

• Align stakeholders on investment priorities, roadmap choices, and commercialization strategies.

• Lead cross-functional teams to convert market opportunities into scalable products.

• Build and expand a team of product managers as the Consumer Intelligence portfolio evolves.

• Report directly to the VP of AI and Intelligence Products.

⛳️ Requirements

• Over 10 years of experience in product management, data products, analytics products, market research, or related fields.

• Proven experience in launching and scaling commercial data products or subscription-based information services.

• Strong grasp of market research, consumer data, audience data, panel-based data, or related data ecosystems.

• Demonstrated ability to convert data assets into scalable, revenue-generating products.

• Experience in developing product strategy, pricing, packaging, and go-to-market approaches.

• Strong analytical skills and business acumen.

• Excellent communication and stakeholder management abilities, including experience influencing VP-level and executive stakeholders.

• Proven success in effectively navigating ambiguous environments and leading early-stage data product initiatives.

• Experience balancing strategic leadership with practical execution.

• Experience in building and managing high-performing product teams.

• Preferred experience working with data, analytics, research, or SaaS platforms.

🏝️ Benefits

• A discretionary incentive program may be included as part of the compensation package.

• Comprehensive medical and other benefits, based on full-time employment status.

• An inclusive and accessible workplace environment.

• Accommodations available upon request for all aspects of the selection process.