Senior Director, Awareness to Revenue

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the A2R stream enhancement strategy, roadmap, results, and sequence of modifications.

• Manage the demand model from initial interest through to closed revenue, encompassing Demand to Lead, Lead Qualification, Seller, Pricing & Packaging, and Closed Revenue.

• Establish funnel stages, conversion points, handoffs, business data taxonomy, campaign naming, and attribution.

• Identify and eliminate structural bottlenecks throughout the complete revenue process.

• Redesign workflows utilizing AI-native methods, including agents, orchestration, automation, and human oversight.

• Collaborate with business, technology, and AI teams to pinpoint scalable solutions.

• Lead initiatives from proof of concept to enterprise deployment, while measuring adoption and business value.

• Determine autonomy levels and human oversight standards for agentic workflows in compliance with enterprise policies.

• Act as the single point of entry for work entering the A2R stream.

• Chair the Business Owner group for the stream during the PI cadence and present the investment case to Investment Management.

• Establish governance through approval gates and controls for risk, security, and compliance.

• Own yield metrics such as conversion, flow time, cost to convert, forecast accuracy, quote-to-cash cycle time, and revenue recognition quality.

• Develop Experience Management as a unified team across the five motions.

• Partner with the Solution Train Engineer and Release Train Engineer on delivery cadence and execution health.

• Achieve first-year objectives, including a single intake path, live yield metrics, standardized funnel taxonomy and attribution, and human-agent workflows deployed at scale.

⛳️ Requirements

• Over 15 years of experience in business strategy, operations, product management, or consulting.

• Extensive experience in GTM or Revenue Operations.

• Strong comprehension of how go-to-market teams function from initial demand through to revenue.

• Proven ownership of a portfolio or backlog at scale, including intake, prioritization, dependency management, and PI planning.

• Accountability for business outcomes through value cases and KPIs.

• Strong understanding of AI-native working methods and the ability to apply these capabilities to high-value opportunities.

• Technical development experience is not a prerequisite.

• Demonstrated success in leading complex, cross-functional transformations in the absence of an established playbook.

• Executive presence to align business, technical, and operational stakeholders.

• Expertise in SAFe and Lean Portfolio Management.

• Preferred experience in the nonprofit sector, donor-advised funds, or gift management.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Remote-flexible workforce.

• Wellness Programs.

• 401(k) program with employer match.

• Flexible paid time off.

• Generous Parental Leave.

• Donations for Doers.

• Pet insurance, legal, and identity protection.

• Tuition reimbursement program.