Director, Media Strategy – Execution

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct the portfolio-wide media strategy for the U.S. Metabolic Conditions Business Unit, encompassing five distinct disease states.

• Create annual, quarterly, and in-cycle media plans in collaboration with the media agency.

• Establish media objectives focused on awareness, education, diagnosis, treatment consideration, patient discovery, switching, retention, adherence, and customer engagement.

• Facilitate integrated media planning for healthcare professionals (HCPs) and patients/caregivers across various channels, including paid search, paid social, programmatic, endemic and non-endemic media, video/CTV, digital partnerships, and innovative platforms.

• Lead the planning, allocation, scenario development, and funding trade-off recommendations for the media budget.

• Supervise agency partners in areas such as strategy, planning, buying, trafficking, tagging, optimization, reporting, innovation, and budget management.

• Collaborate with Procurement, Finance, Commercial Operations, and brand teams to enhance media efficiency, manage fees, invoices, accruals, and reconciliations.

• Establish standardized planning principles, operational rhythms, decision-making forums, documentation standards, and performance evaluation processes.

• Work alongside Brand Marketing, Digital & Analytics, Business Operations, CRM, Privacy, and Compliance teams to ensure seamless omnichannel integration.

• Develop measurement frameworks, KPIs, dashboards, reporting inputs, and learning agendas while identifying opportunities for optimization.

• Advocate for test-and-learn initiatives that involve emerging channels, media partnerships, AI-enabled opportunities, audience refinement, creative testing, and measurement pilots.

• Disseminate portfolio-level insights and best practices across various brands.

• Persuade senior stakeholders through structured recommendations, effective storytelling, strategic judgment, and evidence-based decision-making.

• Coordinate cross-functional workstreams, guide agency teams, and mentor colleagues.

• Execute additional responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree or a comparable combination of education and relevant experience.

• A minimum of ten years of experience in media strategy, media planning, digital marketing, omnichannel engagement, or related commercial fields.

• Direct experience in a media agency environment, including media planning, buying, trafficking, tagging, optimization, or reporting deliverables.

• Ability to craft integrated media strategies for HCPs and patients/caregivers.

• Comprehensive knowledge of paid search, paid social, programmatic, video/CTV, endemic and non-endemic media, digital partnerships, CRM-connected journeys, and emerging media models.

• Experience in managing media budgets, agency partnerships, vendor relationships, media authorizations, scope discussions, reporting, and investment trade-offs.

• Proficient in utilizing campaign reporting, dashboards, test results, audience quality indicators, web analytics, and performance data.

• Understanding of U.S. pharmaceutical marketing dynamics, HCP engagement, patient and caregiver journeys, promotional review requirements, privacy considerations, and compliant data usage.

• Strong strategic thinking, analytical skills, financial acumen, communication abilities, and capability to influence senior stakeholders.

• Excellent organizational skills with the capacity to manage multiple brands, priorities, timelines, partners, and decision-making processes.

• Preferred: experience with rare disease brands, portfolio-level media planning, media measurement, healthcare data partnerships, clean rooms, web analytics, business intelligence tools, marketing automation platforms, agency economics, and familiarity with emerging media/AI.

🏝️ Benefits

• Equal Opportunity Employer/Veterans/Disabled.

• Commitment to environmental protection, injury prevention, and continuous improvement of EHS management systems.

• EHS initiatives and training.