Senior Direct Response Designer

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Edit dynamic, engaging, and conversion-oriented advertisements for e-commerce and D2C brands.

• Develop compelling product demonstrations and action-driven creative content aimed at capturing interest and boosting sales.

• Analyze campaign performance metrics, such as hook rates and retention curves, to pinpoint areas for creative enhancement.

• Utilize performance insights to test, refine, and iterate on creative concepts.

• Produce a diverse range of direct-response advertisement styles, from straightforward, high-converting UGC and product-centric ads to more sophisticated creative formats.

• Collaborate with AI-assisted animation, Pixar-style animation with lip-syncing, 3D anatomical visualizations, and claymation or stop-motion-style product integration as needed.

• Operate within a highly competitive, performance-focused creative environment where results are monitored daily.

• Take ownership of creative elements in campaigns with substantial advertising budgets, where creative choices directly affect ROI.

• Join the creative team in generating high-performing UGC and direct-response advertisements for e-commerce and D2C brands across TikTok and Instagram.

• Analyze actual campaign data and continuously enhance the creative strategy.

⛳️ Requirements

• 5–10 years of experience in editing direct-response advertisements for e-commerce and D2C brands.

• Proven track record of creating compelling content designed to drive conversions and sales.

• In-depth understanding of direct-response principles, including hooks, pacing, product demonstrations, and action-oriented editing.

• Experience in analyzing and interpreting creative performance data, such as hook rates and retention curves.

• Ability to leverage performance insights to guide creative decisions and enhance future iterations.

• Strong portfolio showcasing a wide array of advertising styles and formats.

• Experience with advanced creative techniques, including AI-assisted animation, 3D or visual effects, and claymation/stop-motion-style product integration, is highly desirable.

• Capability to work independently, manage feedback effectively, and iterate rapidly.

• Comfortable in a fast-paced, high-performance, and metrics-driven environment.

• Solid understanding of direct-response advertising principles and the ability to contribute immediately.

• Working hours and time zone requirements will be confirmed prior to candidate submission.

🏝️ Benefits

• 100% remote work.

• $50 birthday bonus.

• $200 testimonial bonus.

• No tracking.

• Performance-based bonus structure linked to a percentage of advertising revenue generated.