Senior Direct Editor, Ad Designer

This is a fully remote position, open to applicants in Colombia, +1 more country.

📋 Description

• Create a high volume of video and static advertisements for Meta and other paid social media platforms.

• Convert user-generated content (UGC), raw footage, product B-roll, AI-generated materials, and creative briefs into engaging advertisements.

• Generate various creative versions by testing different hooks, angles, messaging, visuals, and formats.

• Design platform-specific ads while ensuring top-notch production quality.

• Craft captivating openings, effective visual and audio hooks, pattern interrupts, brisk pacing, dynamic cuts, strategic B-roll, and transitions focused on audience retention.

• Implement dynamic typography, captions, motion graphics, visual effects (VFX), compositing, motion tracking, masking, keying, product cutouts, screen replacements, and strategic visual enhancements.

• Incorporate sound effects, music, risers, impacts, transitions, AI-generated voiceovers, and audio elements.

• Evaluate Hook Rate, Hold Rate, Outbound CTR, CPA, retention, and conversion metrics.

• Diagnose underperforming creative content and develop more effective iterations.

• Investigate advertising creatives within the Meta Ad Library, TikTok Creative Center, YouTube Shorts, competitor ads, and emerging trends.

• Discover new hooks, editing techniques, formats, pattern interrupts, UGC strategies, and creative opportunities.

• Utilize AI tools to enhance production speed, diversify creativity, and expand testing capabilities.

• Research, create, assess, test, and refine advertising creatives based on performance insights.

⛳️ Requirements

• 5–10+ years of professional experience in video editing or creative roles.

• Extensive experience in Direct Response, Direct-to-Consumer (DTC), e-commerce, paid social, or performance marketing.

• Agency or DTC background is highly preferred.

• Strong understanding of consumer psychology, hooks, pattern interrupts, retention, creative angles, calls to action, and conversion-oriented storytelling.

• Expert proficiency in Adobe Premiere Pro.

• Expert-level skills in Adobe After Effects.

• Strong competency in CapCut Desktop.

• Familiarity with AI video, image, audio, and voice generation tools.

• Comfortable handling creative analytics and performance data.

• A robust portfolio showcasing Direct Response and DTC advertising experience is required.

• Portfolio must include direct-response video ads, static advertisements, UGC-driven creatives, AI-integrated works, strong hooks, motion graphics and VFX, dynamic typography and captions, transitions and pacing, sound design and SFX, as well as creative iterations and testing.

• Portfolios that mainly feature cinematic projects, music videos, corporate videos, or other non-DTC creatives will not be considered.

• Must be available to work during Eastern Standard Time (EST) hours.

🏝️ Benefits

• 100% remote work opportunity.

• $50 birthday bonus.

• $200 testimonial bonus.

• No tracking system in place.

• Full-time position, comprising 40 hours per week.