Senior Digital Marketing Specialist

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Formulate and implement detailed digital marketing strategies that align with business goals and growth objectives.

• Design, initiate, and enhance paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other pertinent channels.

• Create promotional campaigns for software products, technology solutions, and service offerings.

• Oversee and enhance the company's digital footprint across social media, website channels, and various online interfaces.

• Develop and manage content strategies that effectively communicate technical value propositions, product attributes, and business advantages.

• Propel B2B lead generation through focused campaigns, landing pages, and initiatives aimed at conversion.

• Perform market research, competitor analysis, audience segmentation, and keyword investigations.

• Collaborate with sales and business development teams to understand customer needs, target markets, and lead quality.

• Partner with designers and content creators to generate marketing materials, campaigns, case studies, and promotional content.

• Evaluate campaign performance, monitor KPIs, and generate reports with actionable insights.

• Enhance cost per lead, conversion rates, customer acquisition, and return on advertising expenditure.

• Oversee SEO and SEM efforts to boost search visibility, organic traffic, and website performance.

• Assist with email marketing, marketing automation, and lead nurturing efforts.

• Manage digital marketing budgets and appropriately allocate resources across channels.

• Keep abreast of digital marketing trends, emerging technologies, competitor movements, and industry best practices.

⛳️ Requirements

• 4–6+ years of demonstrated experience in digital marketing, ideally within a software, SaaS, IT, technology, or B2B services environment.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.

• Robust practical experience with Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms.

• Strong comprehension of B2B marketing, lead generation, customer acquisition, and conversion optimization.

• Prior experience in promoting technical products, software solutions, or technology services is highly advantageous.

• In-depth knowledge of SEO, SEM, content marketing, email marketing, and social media strategies.

• Proficiency in Google Analytics 4, Google Tag Manager, Google Search Console, and digital reporting tools.

• Familiarity with CRM systems, marketing automation platforms, and lead tracking is a plus.

• Strong analytical capabilities, with the skill to interpret campaign data and transform insights into actionable strategies.

• Excellent copywriting, communication, project management, and problem-solving abilities.

• Capability to handle multiple campaigns, prioritize tasks, and collaborate effectively across teams.

• Proficient command of written and spoken English.

🏝️ Benefits

• Competitive compensation package.

• Opportunities for professional growth and development.

• A collaborative, technology-driven work environment.

• The chance to make a direct impact on digital growth and business expansion.