Digital Marketing Specialist

This is a fully remote position, open to applicants in Mexico, +4 more countries.

📋 Description

• Evaluate client websites, traffic, advertising accounts, and competitors

• Develop digital marketing strategies that align with client budgets and objectives

• Suggest channel mix, messaging strategies, and key performance indicators (KPIs)

• Modify strategies based on performance metrics

• Create and edit pages using WordPress and Squarespace

• Adhere to and modify design systems and brand guidelines

• Ensure a clean page structure, hierarchy, and on-page SEO

• Conduct keyword research and competitive assessments

• Write and execute white-hat SEO practices, including titles, meta descriptions, headings, internal linking, and schema markup

• Plan and create content based on search intent and ranking opportunities

• Execute technical SEO audits and resolve issues

• Monitor rankings, traffic, and conversions while reporting changes

• Design and implement paid search campaigns in Google Ads and Microsoft Ads

• Craft ad copy, establish ad groups, and set up conversion tracking

• Manage advertising expenditures in accordance with client budgets

• Optimize bids, keywords, negative keywords, ad copy, and landing pages

• Report on cost per lead, return on ad spend (ROAS), and other agreed-upon metrics

⛳️ Requirements

• Over 2 years of experience managing SEO and SEM for actual businesses (either agency or direct)

• Practical experience with WordPress (Fusion Builder, Elementor, Gutenberg, Divi, or similar)

• Hands-on experience with Squarespace or comparable website building platforms

• Strong copywriting skills for web pages, advertisements, and meta content

• Proficiency in Google Ads and Google Analytics 4 (certifications are acceptable, but real campaign experience is preferred)

• Familiarity with Google Search Console and Bing Webmaster Tools

• Basic understanding of HTML structure

• Comfort with one or more SEO tools (such as Ahrefs, Semrush, Moz, Screaming Frog, Google Data Studio)

• Ability to communicate clearly in written English for client interactions

• Reliable high-speed internet connection, ideally 25 MBPS or higher, with a backup solution for power or service interruptions

• Own a PC/laptop with 8GB RAM and Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or better

• Operating system: Windows 10 or later / Catalina 10.15 or newer

• Updated web browsers and security software

• Minimum 500GB/128 SSD storage

• Headset or earphones with noise cancellation and a webcam with 720p resolution or higher

• A designated, quiet, and well-organized workspace free from distractions

🏝️ Benefits

• Permanent remote work arrangement

• Competitive starting salary paid in USD

• Internet allowance

• HMO insurance (Philippines)

• Retirement fund

• Paid US holidays

• Paid vacation and sick leaves