Graphic Designer – Digital Marketing, UI/UX

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop marketing graphics and conversion-oriented web designs for BFG USA, BFG Tax Academy, BFG Academy, and associated future brands.

• Create designs for social media posts, carousels, infographics, blog graphics, email materials, presentations, guides, and brochures.

• Generate advertising creatives for Meta, Google display, and LinkedIn, including promotions for webinars and lead magnets, as well as A/B testing variations.

• Design and construct branded, mobile-responsive email templates within Zoho Campaigns.

• Transform approved copy into clear email layouts while maintaining reusable formats.

• Utilize AI-assisted image generation and editing for concept development, campaign variations, and adapting assets.

• Produce and modify simple promotional videos, basic animations, and motion graphics.

• Preview and test email layouts across desktop and mobile platforms, optimizing images for faster loading times.

• Craft responsive website and industry-specific landing-page designs for bookings, registrations, downloadable resources, subscriptions, assessments, forms, and inquiries.

• Collaborate with developers and CRM/Marketing Operations for implementation.

• Employ visual hierarchy, clear value communication, effective CTA placement, accessible layouts, and straightforward form journeys to enhance conversions.

• Transform approved copy into layouts and provide organized Figma files with responsive specifications and detailed developer handoff notes.

• Maintain a centralized library of approved brand assets, templates, source files, and brand guidelines.

• Ensure text and visual accuracy, deliver correctly sized assets, and review implemented pages against approved designs.

• Report to the Content Manager and collaborate with website development, SEO, paid advertising, and CRM/Marketing Operations.

⛳️ Requirements

• A minimum of 3 years of graphic or visual design experience, including work on websites or landing pages.

• Proficient in Adobe Illustrator and Photoshop, or similar tools.

• Intermediate skills in Figma, including auto-layout features and reusable components.

• Practical experience with AI-assisted image generation and editing, concept development, campaign variations, and asset adaptation.

• Ability to review and refine AI-generated outputs for originality, accuracy, quality, and alignment with brand standards.

• Basic video editing and motion graphics capabilities using tools like CapCut, Canva, Premiere Pro, After Effects, or equivalents.

• Adequate knowledge for creating simple promotional videos, animations, and resizing tasks.

• Experience in designing responsive email templates featuring readable typography, clear visual hierarchy, and compatibility with common email clients.

• Strong skills in typography, layout, and information design.

• Familiarity with CRO, responsive design principles, and basic web accessibility standards.

• Attention to detail, effective communication, deadline management, and the ability to incorporate feedback.

• An updated résumé submitted in PDF format.

• Shortlisted candidates are required to complete an unpaid design assignment within two working days, which will take approximately 3–4 hours of effort.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and training.

• Flexible work arrangements and remote work options.

• A dynamic and collaborative work environment.