Digital Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Create and implement data-driven digital marketing strategies across social media, email, SEO, and paid advertising channels.

• Lead and guide a team of digital marketing specialists, promoting a culture of innovation and ongoing improvement.

• Evaluate campaign performance, user behavior, and market trends to enhance marketing efforts and return on investment (ROI).

• Partner with cross-functional teams to ensure uniform brand messaging and user experience across all digital platforms.

• Oversee the digital marketing budget and allocate resources strategically to maximize effectiveness.

• Remain informed about the latest digital marketing trends and technologies, incorporating new strategies when suitable.

• Supervise the development and distribution of compelling content across digital channels.

• Cultivate and sustain relationships with key partners and vendors within the digital marketing industry.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related discipline.

• Over 5 years of experience in digital marketing, demonstrating a successful track record of campaigns.

• Proficient in digital marketing platforms, including Google Analytics, Google Ads, and major social media platforms.

• Strong understanding of SEO/SEM, content management systems, and email marketing tools.

• Experience with data analysis and reporting tools to facilitate data-driven decision-making.

• Excellent project management abilities and familiarity with project management software.

• Proven ability to lead and mentor a team of marketing professionals.

• Strong analytical and problem-solving skills, with the capability to convert data insights into actionable strategies.

• Current knowledge of digital marketing trends and best practices.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments.

• Relevant digital marketing certifications (e.g., Google Analytics, Google Ads, HubSpot) are advantageous.

🏝️ Benefits

• Employees have the flexibility to work remotely.