Senior Digital Marketing Manager – Omnichannel, Paid Media

This is a fully remote position, open to applicants in California.

📋 Description

• Spearhead a comprehensive digital marketing strategy and its implementation across paid media, email, website, audience engagement, and innovative digital platforms.

• Convert audience insights, customer journeys, market objectives, and business goals into channel strategies, campaign briefs, media plans, testing roadmaps, and measurable performance targets.

• Oversee digital campaign performance, focusing on budget management, channel efficiency, funnel movement, conversion rates, cost-effectiveness, and return on marketing investment.

• Develop measurement frameworks and dashboards in collaboration with Analytics and Marketing Operations.

• Distill data into actionable insights, risks, trade-offs, and optimization recommendations for senior leadership and cross-functional teams.

• Direct experimentation across various dimensions, including audiences, creatives, messaging, offers, landing pages, media mix, and campaign sequencing.

• Collaborate with Brand, Product Marketing, Creative, Web, CRM, Sales, Marketing Operations, IT, Legal, Regulatory, Privacy, international teams, and outside agencies.

• Assist in international and multi-market launches by employing scalable digital strategies, launch playbooks, channel specifications, timelines, measurement standards, and localization advice.

• Manage external agencies, tech partners, direct reports, and/or project teams effectively.

• Enhance campaign enablement by focusing on audience engagement, lead management, tracking, tagging, consent, and data integrity.

• Ensure that digital initiatives adhere to company policies and meet all relevant legal, regulatory, privacy, accessibility, promotional review, and HIPAA standards.

• Keep abreast of digital marketing trends, platform updates, competitive actions, and emerging technologies; suggest opportunities to enhance reach, relevance, efficiency, and differentiation.

⛳️ Requirements

• Proven expertise in integrated digital strategy, paid media, lifecycle/email marketing, web interactions, audience engagement, and campaign optimization.

• Extensive knowledge of integrated digital strategy, paid media, lifecycle/email marketing, web experiences, audience activation, campaign optimization, and full-funnel measurement.

• Strong familiarity with major advertising, analytics, tag management, and marketing automation tools.

• Capability to integrate business objectives, audience insights, channel strategy, creative elements, media, measurement, and optimization into a unified plan.

• Excellent analytical, project management, and program leadership abilities.

• Capacity to manage multiple campaigns, launches, markets, agencies, budgets, and deadlines concurrently.

• Demonstrated ability to lead through influence, manage agencies or team members, and collaborate with global and regional teams.

• Bachelor’s degree in marketing, Business, Communications, Digital Media, Analytics, or a related discipline, or an equivalent combination of education and relevant experience.

• 12–15 years of progressive experience in digital marketing, with responsibility for integrated, full-funnel campaigns across various digital channels.

• Experience in leading complex campaigns, product launches, media budgets, agencies, vendors, and/or cross-functional teams.

• Experience in supporting international or multi-market launches, including localization, regional coordination, and adaptation to market-specific needs.

• Candidates must be authorized to work for any employer in the U.S.

• Successful completion of a pre-employment drug test and background check is required.

• Advanced degree or relevant digital marketing certifications are preferred.

• Experience in medical devices, healthcare, or another regulated industry is preferred.

🏝️ Benefits

• Bonus.

• Medical, dental, and vision benefits available from the first day.

• Health savings accounts.

• Flexible spending accounts.

• 11 paid holidays each year.

• Minimum of 20 days of paid time off, with accrual beginning on day 1.

• 401(k) plan with company match.

• Employee Stock Purchase plan.

• Equipment provided.

• Virtual training opportunities.

• Support for employee well-being and growth.

• Commitment to equal opportunity and an inclusive workplace.