Director of Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of online demand generation, digital architecture, conversion rate optimization, and digital advertising.

• Develop digital marketing strategy, assemble the team and agency resources, and oversee ad accounts, analytics, and site architecture.

• Manage the corporate website strategy, including information architecture, content structure, performance, accessibility, and roadmap.

• Collaborate on templates, navigation, campaign landing pages, page speed, Core Web Vitals, and site security hygiene.

• Oversee the CMS, tag manager, consent management, forms, chat, personalization, and data flows into marketing automation and CRM.

• Lead strategies for traditional SEO and answer engine optimization.

• Take ownership of technical SEO, structured data, entity and topical authority, content architecture, topic clusters, category pages, and comparison pages.

• Establish metrics for AI-search visibility and citations and create search-driven content alongside product marketing.

• Direct paid advertising strategy, budgets, channel performance, account-based and persona-based campaigns, testing, agency management, and forecasting.

• Conduct CRO experiments, including A/B and multivariate tests, form-flow optimization, funnel analysis, heatmaps, and session replay.

• Manage web and marketing analytics, GA4, tag management, dashboards, multi-touch attribution, KPI definitions, and closed-loop CRM reporting.

• Present channel performance, forecasts, and recommendations to executive leadership.

• Collaborate with Marketing Operations on ABM, targeted email, nurture, and trigger-based automation campaigns.

• Recruit, mentor, and manage digital marketers and agency partners.

• Align digital initiatives with Sales, Field Marketing, and BDR teams.

• Monitor trends in search, AI discovery, advertising platforms, and privacy regulations.

⛳️ Requirements

• 8+ years of advancing digital marketing experience in B2B SaaS, enterprise technology, or cybersecurity.

• Experience leading a team or managing agency relationships.

• Practical technical fluency with security buyers and their evaluation and purchasing processes.

• Demonstrable success in building digitally sourced pipelines and revenue, with measurable outcomes.

• Familiarity with CMS platforms such as WordPress, Webflow, or similar.

• Understanding of tag management, site performance, information architecture, SEO, and the conversion impacts of site modifications.

• Extensive experience with Google Ads, YouTube, and LinkedIn Campaign Manager, including account-based targeting and bid and budget oversight.

• Strong proficiency in GA4, Google Tag Manager, BI or dashboard tools, attribution models, and marketing automation reporting.

• Working knowledge of SEO and AEO, including technical SEO, structured data, content architecture, and AI assistant source citation.

• Familiarity with account-based marketing platforms and intent data tools.

• Experience managing structured CRO and experimentation initiatives.

• Comfort with budget management and performance forecasting in a privately held, growth-stage setting.

• Excellent communication skills for articulating results and trade-offs to executives, sales leaders, and engineers.

• Practical AI-native skills using Claude for reporting and visualization flows.

• Experience in competitive security sectors is advantageous.

• Knowledge of web personalization, customer data platforms, or reverse-IP visitor identification is a plus.

• Practical SQL or data visualization skills are beneficial.

• Experience in video advertising and YouTube creative strategy is a plus.

🏝️ Benefits

• Flexible PTO.

• Health insurance plans (medical, dental, vision).

• Monthly stipend for phone and internet.

• 401(k).

• Flexible spending account.

• Home office stipend upon joining.

• Access to advanced AI models, including Claude.

• Equal opportunity workplace.