Senior Digital Marketing Specialist, Bilingual

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Develop, execute, and enhance web content strategies that align with Flowserve’s brand, product offerings, services, business goals, lead-generation efforts, and digital marketing activities.

• Create, modify, publish, and upkeep website content and landing pages in Drupal using sanctioned components and fundamental HTML/CSS.

• Assist with website operations and improvement projects, which include content audits, migrations, page updates, product launches, acquisition integrations, and gathering requirements.

• Suggest enhancements to content structure, navigation, calls to action, search visibility, and customer pathways by utilizing SEO, GEO, UX, accessibility, and conversion best practices.

• Oversee assigned organic social media initiatives, including editorial calendars, approval processes, publishing, engagement tracking, and issue management.

• Collaborate with internal teams to create copy, visuals, video, and design assets aimed at industrial and manufacturing audiences.

• Generate content for web pages, landing pages, social media, and paid advertising to support campaigns focused on advertising, demand generation, branding, industry positioning, and growth.

• Evaluate and analyze the performance of the website, social media, search, and lead sources to identify content deficiencies and propose actionable improvements.

• Work closely with the Digital Marketing Manager and cross-functional teams to convert business objectives and technical details into customer-centric digital experiences.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline; equivalent relevant experience will be taken into account.

• 5–7+ years of practical digital marketing experience, preferably in B2B industrial, manufacturing, energy, technology, or other similarly technical sectors.

• Solid comprehension of digital marketing across websites, social media, paid media, campaign promotion, lead generation, and content performance analysis.

• Exceptional writing, editing, and verbal communication abilities, with a talent for translating complex technical information into clear, audience-focused messages.

• Demonstrated experience in developing and implementing web content strategies, social media plans, and digital campaigns with a clear understanding of the underlying business goals.

• Experience managing corporate social media platforms, especially LinkedIn, encompassing editorial planning, scheduling, publishing, engagement tracking, and performance analysis.

• Strong experience with content management systems, ideally Drupal, including page creation, content publication, reusable components, and basic HTML/CSS.

• Familiarity with Google Analytics 4, Google Search Console, and Google Tag Manager; experience with Salesforce, Conductor, Acquia Asset Manager, and Pardot is preferred.

• Profound understanding of SEO/GEO, accessibility, UX, content governance, conversion optimization, and quality assurance across various devices and channels.

• Curiosity and comfort with emerging technologies, including GenAI and its role in content discovery, brand visibility, and digital marketing operations.

• Creative, collaborative, and self-motivated, with the confidence to present ideas, constructively challenge conventional methods, and make technical content appealing for customers.

• Strong organizational capabilities, meticulous attention to detail, and the ability to juggle multiple priorities and deadlines with increasing independence.

• Willingness to travel up to 10%.

• Capability to support the implementation of lead generation strategies and understand the connection between marketing activities and sales.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Opportunities for professional development and growth.

• Flexible work arrangements to support work-life balance.

• Collaborative and innovative work environment.