Digital Marketing Specialist

This is a fully remote position, open to applicants in Florida.

📋 Description

• Assist in the planning and implementation of integrated marketing initiatives across email, mobile, web, SMS, and other customer engagement channels.

• Convert campaign strategies and stakeholder insights into actionable project requests for creative, development, data, deployment, and quality assurance teams.

• Create and oversee Workfront requests that detail objectives, deliverables, business needs, dependencies, timelines, and approvals.

• Review and comment on Figma files and creative proofs.

• Provide documentation and guidance for creative and development teams, covering deliverables, variations, functionality, and implementation considerations.

• Utilize knowledge of email and SMS personalization, dynamic content, and audience-specific content to inform creative and technical requirements.

• Coordinate versioning, proofing, and testing needs across Workfront, Figma, and associated campaign tools.

• Conduct thorough quality assurance of digital marketing outputs prior to launch.

• Gain a comprehensive understanding of customer journeys, audience strategies, campaign goals, content standards, and business rules.

• Oversee multiple simultaneous campaigns from initiation through development, testing, launch, and closure.

• Collaborate with campaign managers, strategists, creative partners, developers, data teams, and operational stakeholders.

• Maintain campaign documentation, project trackers, creative libraries, and other internal resources.

• Engage in knowledge sharing, process documentation, and continuous improvement initiatives.

• Utilize Workfront, Figma, Airtable, and Microsoft Office applications.

• Assist with daily administrative tasks and other assigned duties.

⛳️ Requirements

• 1-3 years of pertinent experience in digital marketing, campaign operations, project coordination, or a related discipline.

• Proven ability to create and review comprehensive project requirements, manage overlapping deadlines, and support quality assurance processes.

• Proficient in Workfront and Figma, including project documentation, creative review, and annotation.

• Strong foundational knowledge of email HTML and the capability to assess email code, structure, and rendering aspects.

• Experience in supporting email and SMS personalization and dynamic content requirements.

• Excellent written communication, organizational skills, attention to detail, analytical reasoning, and problem-solving abilities.

• BA/BS/Bachelor's Degree or equivalent relevant experience.

• Position may be located in states where Hilton Grand Vacations is legally permitted to employ individuals.

• Preferred: Experience in supporting email, landing page, SMS, or multi-channel campaign implementation.

• Preferred: Understanding of digital campaign processes, audience segmentation, personalization, dynamic content, testing, and quality assurance.

• Preferred: Experience with Salesforce Marketing Cloud, Airtable, campaign documentation, and workflow enhancement.

• Preferred: Familiarity with responsive email development, personalization scripting, or template-based content configuration.

• Preferred: Marketing background in travel, hospitality, customer lifecycle marketing, or a related field.

🏝️ Benefits

• Recognition Programs and Rewards.

• Excellent health care options, including medical, dental, and vision coverage.

• Go Hilton: Travel Discounts Program offering Hilton hotel rates worldwide.

• Perks at work: Employee Pricing platform.

• Employee Assistance Program supporting your physical and mental health.

• Paid Vacation Time and Paid Sick Days.

• 401(k) program with company matching.

• Tuition reimbursement programs.

• Numerous learning and advancement opportunities.

• Day One medical, dental, and vision insurance.

• Paid Time Off (PTO) program.

• Exceptional travel benefits.

• Work-from-home option available in eligible states.