Global Digital Marketing Director

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Spearhead the online brand strategy, fundraising initiatives, governance, cross-channel digital execution, and World Relief’s cohesive global digital presence.

• Establish a long-term vision focused on scalable audience growth, enhancement of the digital brand, integrated supporter journeys, and measurable fundraising effectiveness.

• Oversee the digital marketing strategy encompassing web, email, paid media, organic social, digital analytics, and user experience.

• Collaborate with fundraising and content teams as well as local offices.

• Cultivate people, processes, and measurement capabilities to ensure sustained performance.

• Design and implement comprehensive digital marketing strategies across various digital platforms.

• Own and refine the multi-year digital marketing roadmap, translating it into annual priorities, investments, and measurable outcomes.

• Ensure brand consistency across the global website and U.S. Office child sites.

• Identify and prioritize scalable growth opportunities across different channels, audiences, partnerships, and technologies.

• Manage digital marketing budgets, agency and vendor relationships, and resource allocation effectively.

• Supervise digital fundraising strategies across email marketing, SMS/text-to-give, paid media, and social channels.

• Formulate strategies that cover lead acquisition, nurturing, first donation, recurring giving, retention, and reactivation.

• Collaborate on impact stories, donor journeys, and audience segmentation efforts.

• Set objectives for new donors, qualified leads, online revenue, lead-to-donor conversion rates, and other key outcomes.

• Guide digital responses to humanitarian emergencies and significant campaigns.

• Direct the website experience, search visibility, accessibility, and optimization of conversion rates.

• Define requirements for donation experiences, marketing automation, and platform enhancements in coordination with technology and CRM teams.

• Assess responsible uses of AI and emerging technologies.

• Advocate for responsible supporter-data management and collaborate on privacy, security, and compliance issues.

• Own digital measurement frameworks, KPIs, campaign tracking, attribution, dashboards, and executive reporting.

• Report on campaign performance, donor acquisition costs, retention and upgrade rates, and conduct A/B split tests.

• Utilize audience and performance insights to inform investments and enhance supporter journeys.

• Establish an experimentation program featuring hypotheses, prioritization, documented insights, and repeatable optimization.

• Strengthen workflows, documentation, quality assurance, and cross-training initiatives.

• Lead, coach, and develop a multidisciplinary digital marketing team.

• Define goals, decision rights, accountability, and foster a culture of collaboration and continual improvement.

• Evaluate team structure, skills, and capacity; support succession planning and professional development opportunities.

• Provide counsel to senior leaders and collaborate with Fundraising, Content, Technology, and local-office stakeholders.

• Supervise team members, including monitoring work, approving timesheets and time off, managing performance, and recording HRIS updates.

• Lead staff consistently with Christian values by engaging in prayer, leading devotionals, and cultivating a Christian environment.

⛳️ Requirements

• A mature and personal Christian faith.

• A strong commitment to World Relief’s mission, vision, and values.

• A desire to serve and empower the Church to support vulnerable communities.

• The ability to affirm and/or acknowledge World Relief’s Core Beliefs, Statement of Faith, Christian Identity, and the National Association of Evangelicals’ For the Health of The Nation document.

• A minimum of 10 years of progressive digital marketing experience, including significant strategic leadership roles.

• Proven track record in leading and developing specialized teams, achieving measurable audience or revenue growth.

• Proficiency in marketing analytics, automation, CRM-connected journeys, and digital marketing technology ecosystems.

• Nonprofit fundraising experience is preferred.

• A Bachelor’s degree or equivalent relevant experience is preferred.

🏝️ Benefits

• Competitive benefits package for full-time employees.

• Employee discount program available for full-time employees.

• Well-being program recognized with the Gold-level Cigna Healthy Workforce Designation.

• Reasonable accommodations provided for individuals with disabilities.

• Drug-free workplace with pre-employment substance abuse testing.