Senior Digital Marketing Coordinator

This is a fully remote position, open to applicants in India.

📋 Description

• Conduct research, write, edit, and publish approximately one blog post each week.

• Utilize tools like Ubersuggest for keyword research.

• Implement SEO, answer engine optimization, and generative engine optimization techniques.

• Revitalize, repurpose, and enhance existing content.

• Create internal sales success stories and slide presentations.

• Ensure content quality, precision, tone, and messaging are upheld.

• Manage and enhance the company website utilizing WordPress.

• Convert project briefs into structured pages, copy, and execution strategies.

• Oversee website feedback and approvals in collaboration with internal stakeholders.

• Manage the company's social media presence and publishing activities.

• Generate ideas for social media, captions, recurring content series, graphics, and video slides.

• Assist with email marketing campaigns, audience segmentation, quality assurance, and performance tracking.

• Coordinate internal company communications and the CEO's LinkedIn content calendar.

• Aid paid campaigns across LinkedIn and Google Ads.

• Evaluate website, content, SEO, SEM, email, and paid campaign performance using Google Analytics, Ubersuggest, Qualified, and other reporting tools.

• Create performance reports along with actionable recommendations.

• Promote experimentation and continuous enhancement across messaging, content, audiences, and landing pages.

• Collaborate with the wider marketing team and cross-functional stakeholders.

⛳️ Requirements

• Exceptional writing and editing abilities for website content, blog posts, customer stories, social media, and internal communications.

• A versatile, execution-focused mindset with interest in content, web, SEO, social media, email, and digital marketing.

• Experience in website content management and page building, preferably with WordPress.

• Understanding of SEO basics, keyword research, and content optimization.

• Strong organizational and communication skills.

• Capability to manage multiple tasks, coordinate feedback, and adhere to deadlines.

• Proficient in clarifying requirements, proposing solutions, incorporating feedback, and overseeing projects to completion.

• Familiarity with social media content creation and publishing.

• Ability to analyze performance data, recognize trends, and suggest practical enhancements.

• Attention to detail and dedication to producing accurate, polished, and high-quality work.

• A collaborative and proactive approach with the ability to work effectively with cross-functional teams.

• Openness to learning new platforms and developing skills across various areas of digital marketing.

• Experience with WordPress, Google Analytics, Ubersuggest, LinkedIn Ads, Google Ads, Salesforce, Qualified, and email marketing platforms is advantageous.

🏝️ Benefits

• Options for remote and in-person work.

• Flexible working arrangements.

• Company town halls and meetings.

• Team celebrations and social gatherings.

• Travel opportunities for certain positions, with an expected travel commitment of up to 25%.