Digital Marketing Channel Manager – Affiliate, Creator/Influencer

This is a fully remote position, open to applicants in California.

📋 Description

• Launch Headway on pertinent paid listicles and negotiate placement, ranking, and terms.

• Secure placements in organic listicles through outreach, public relations, and publisher relationships.

• Identify and evaluate contextually relevant sponsorship opportunities, including mental health podcasts, newsletters, and communities.

• Develop and oversee the creator and influencer program via Impact, encompassing sourcing, contracts, briefs, and payouts.

• Collaborate with the Brand team to ensure that partners and creators adhere to brand guidelines and healthcare claims regulations.

• Drive channel growth in alignment with scale and Customer Acquisition Cost (CAC) objectives.

• Assess the incrementality of the channel.

• Cultivate partner relationships that deepen over time.

⛳️ Requirements

• Proven experience managing affiliate, listicle, and creator or influencer programs.

• Familiarity with platforms such as Impact.

• Capability to increase volume while maintaining CAC.

• Knowledge of incrementality and techniques for measuring it in challenging channels.

• Experience in establishing and nurturing relationships with publishers, creators, and partners.

• Skill in keeping partners aligned with the brand while allowing creators to maintain authenticity.

• Experience in partnerships within healthcare or other regulated industries is a plus.

• Legal authorization to work in the United States.

🏝️ Benefits

• Medical, dental, and vision insurance.

• HSA/FSA options.

• 401(k) plan, including a match for 2027.

• Carrot Fertility reimbursement.

• Paid leave for parental, medical, and caregiver responsibilities.

• Equity opportunities.

• Health and wellness benefits.

• Retirement savings plans.

• Meaningful ownership opportunities through equity.