Digital Marketing Channel Manager – Social, Premium Video

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of paid social initiatives on Meta, encompassing strategy, budget management, buying, optimization, and scaling to achieve efficient CAC.

• Initiate and expand premium video campaigns across Online Video (OLV) and Connected TV (CTV).

• Create and implement tests to scale measurable premium video programs.

• Direct creative strategy and testing in collaboration with the internal Creative team, external agencies, and Product Marketing.

• Develop creative concepts and draft campaign briefs.

• Establish AI and agent workflows for creative variations, campaign development, quality assurance, pacing, reporting, and insights.

• Design incrementality tests, which include holdouts and geographic tests.

• Translate test outcomes into informed budgetary and creative decisions.

• Disseminate insights and AI best practices across Patient Growth.

• Report directly to the Director of Patient Growth Marketing.

⛳️ Requirements

• A minimum of 8 years of experience in paid social at scale, delivering clear and measurable outcomes.

• Practical experience in Online Video (OLV) and Connected TV (CTV).

• Proven ability to work independently without needing a team to support you.

• Demonstrable experience in creating AI processes or agents that significantly transformed work processes.

• Strong creative thinking skills combined with a performance-oriented approach while safeguarding the brand.

• Excellent data analysis and measurement capabilities.

• Familiarity with incrementality, attribution, and Marketing Mix Modeling (MMM) trade-offs.

• Experience in healthcare or regulated-category advertising is a plus.

• Must possess authorization to work in the United States.

• Must specify if visa sponsorship is necessary.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• HSA/FSA

• 401(k) plan with matching contributions for 2027

• Carrot Fertility reimbursement

• Paid parental leave

• Paid medical leave

• Paid caregiver leave

• Opportunities for equity and meaningful ownership

• Health and wellness benefits

• Retirement savings options

• Remote work flexibility