Digital Marketing Manager

This is a fully remote position, open to applicants in Spain, +1 more country.

📋 Description

• Develop strategic frameworks for global multi-channel digital campaigns encompassing paid search, paid social, display, email, and content syndication.

• Make informed investment, budget allocation, and commercial trade-off decisions based on campaign performance metrics.

• Establish campaign structures focusing on awareness, lead generation, nurturing, conversion, and customer expansion.

• Provide briefs to Content and Creative teams regarding campaign assets and strategic direction.

• Create and implement digital Account-Based Marketing (ABM) strategies for designated accounts and account segments.

• Design multi-touch ABM tactics utilizing paid media, personalized content, email sequences, and retargeting efforts.

• Develop account-level ABM measurement frameworks to monitor engagement, pipeline influence, and progression.

• Formulate and refine acquisition and expansion nurturing strategies.

• Establish strategies for upselling, cross-selling, and adoption campaigns.

• Oversee campaign and channel performance analysis, recommending changes, scaling, or discontinuation as necessary.

• Tailor global campaign strategies for local markets and deliver territory-level performance analyses.

• Identify gaps in the marketing technology stack and enhance integrations between campaign platforms, CRM, and lead routing systems.

• Promote clean data practices and maintain campaign hygiene.

• Leverage AI for audience research, competitive analysis, performance modeling, scenario planning, and campaign optimization.

• Contribute to AI adoption initiatives within the Growth Marketing team.

• Report to the Senior Growth Marketing Manager while collaborating with Digital Marketing, Customer Marketing, Content and Creative, enterprise sales, customer success, regional teams, and leadership.

⛳️ Requirements

• A minimum of 5 years of experience in digital marketing, growth marketing, or marketing operations, with a proven track record in crafting campaign strategies that delivered measurable pipeline and expansion revenue.

• Proven experience in designing and managing digital ABM campaign strategies for specific accounts or account segments.

• Demonstrated ability to make commercial trade-off decisions across various channels including paid media, email, nurture, and content syndication.

• Experience in developing campaigns focused on both acquisition and customer expansion.

• Proficient in tools such as HubSpot, Salesforce, Google Analytics, and programmatic/ABM platforms.

• Strong skills in campaign strategy, audience targeting, channel strategy, and campaign architecture.

• Capable of interpreting performance data to make informed strategic recommendations.

• A solid understanding of pipeline and revenue implications.

• Ability to present strategic recommendations effectively and brief creative teams accordingly.

• Preferred background in B2B SaaS.

• A curious mindset with a proactive approach to developments in digital marketing.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work arrangements and a supportive team environment.