Digital Marketing Specialist

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Create and implement digital content across various platforms, including websites, social media, email, and comprehensive digital campaigns.

• Strategize, organize, and launch integrated digital campaigns through social media, email, and additional marketing channels.

• Collaborate with subject matter experts, marketing teams, corporate communications, design, HR, and business stakeholders.

• Produce campaign materials such as written content, visuals, audience segments, content formats, and calls to action.

• Oversee the corporate social media calendar and scheduling of posts.

• Generate, review, and publish organic social media content along with brand-consistent graphics, videos, and other resources.

• Monitor social media profiles and coordinate responses to comments, tags, reposts, and any reputational issues.

• Provide social media training and promotional resources for employees and subject-matter experts.

• Write and create content for external email communications and oversee the delivery of email campaigns.

• Enhance email campaign effectiveness through testing and performance analysis.

• Manage updates to website content using the CRAFT CMS.

• Publish and maintain articles, news, case studies, location information, biographies, events, and culture-related content.

• Assist with SEO, website performance, and digital optimization strategies.

• Conduct website audits and rectify broken links, outdated content, metadata, tagging, and quality concerns.

• Monitor and analyze performance metrics for social media, email, website, and campaigns.

• Generate monthly, quarterly, annual, and ad hoc performance reports.

• Utilize insights from campaigns, audience data, and A/B testing to enhance future communications.

⛳️ Requirements

• Strong project management, organizational, and time management skills, with the capacity to independently oversee multiple projects from inception to final reporting.

• Proficient in copywriting and copyediting.

• Experience in social media marketing, especially on LinkedIn.

• Background in email marketing; familiarity with Delivra is preferred.

• Competence in website content management using a CMS.

• Ability to assess emerging technologies and digital trends, recommending suitable adoption opportunities.

• Experience with Microsoft 365 and Adobe Creative Cloud or comparable tools.

• Skills in visual design and creative execution.

• Familiarity with digital marketing reporting and performance metrics.

• Strong collaboration and stakeholder management abilities.

• Detail-oriented with a solutions-focused and adaptable mindset.

• Preferred: experience in a marketing role within a professional services organization.

• Preferred: skills and experience in video editing.

🏝️ Benefits

• Flexible work environment that enables remote work as necessary.

• Flexible Time Off policy.

• Medical, Dental, and Vision Insurance.

• 401k Match.

• Commuter Benefit.