Senior Digital Marketer – Paid Media, Search Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee, optimize, and manage Google Ads campaigns for various client accounts.

• Create and execute strategies for Search, Performance Max, Shopping, Display, YouTube, remarketing, lead generation, and eCommerce campaigns.

• Handle and enhance Meta Ads campaigns, including testing of creative and audience segments.

• Perform account audits to pinpoint opportunities for improving campaign structure, targeting, tracking, and conversion outcomes.

• Evaluate performance beyond platform metrics, focusing on lead quality, CPA, conversion rates, customer value, and ROAS.

• Assess landing pages and websites to detect UX, CRO, messaging, and conversion challenges impacting campaign performance.

• Utilize a solid understanding of SEO, AEO, GEO, and AI-driven search methodologies.

• Collaborate with SEO, content, design, and development teams to enhance performance.

• Assist with new client onboarding, account audits, tracking assessments, and initial performance strategies.

• Identify any missing access, tracking, assets, or information essential for effective campaign management.

• Deliver clear performance insights and recommendations to both clients and internal stakeholders.

• Facilitate smooth transitions between sales, account management, and delivery teams.

• Keep abreast of updates across Google Ads, Meta, SEO, and AI search technologies.

⛳️ Requirements

• Over 8 years of experience in digital performance marketing and paid media within agency environments.

• In-depth hands-on experience with Google Ads.

• Significant experience managing Meta Ads and paid social media campaigns.

• Background in both lead generation/service businesses and eCommerce sectors.

• Advanced skills in campaign optimization and troubleshooting.

• Strong grasp of conversion tracking, attribution, analytics, and performance reporting.

• Experience with GA4, Google Tag Manager, Google Search Console, and associated platforms.

• Solid understanding of UX and Conversion Rate Optimization (CRO).

• Familiarity with principles of landing page and website development.

• Robust knowledge of SEO and search intent.

• Awareness of AEO, GEO, and AI-powered search methodologies.

• Experience working with designers, developers, content teams, and account managers.

• Strong commercial and analytical mindset with an emphasis on business outcomes.

• Excellent written and verbal communication skills in English.

• Highly organized with the capability to manage multiple client accounts and competing priorities.

• Comfortable working independently and taking responsibility for client performance.

• Confident in conveying technical and performance insights in a clear, client-friendly manner.

• Previous experience supporting clients in AU/US/UK/CA or similar markets is highly valued.

• Willingness to work partial overlap with Australian business hours (AEST).

• Availability for full-time work, totaling 40 hours per week.

• Proficient in Google Workspace, WordPress, Webflow, ActiveCampaign, and Shopify.

• Ability to communicate primarily via Slack, Google Chat, and email.

• Successful candidates are expected to reflect this engagement in their LinkedIn profile.

🏝️ Benefits

• Fully remote position.

• Partial overlap with Australian business hours (AEST).

• Full-time commitment (40 hours per week).

• Opportunity to grow in a dynamic digital agency environment with exposure to Google Ads, paid social, SEO, AI search, UX, and CRO.