Digital Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the daily implementation of paid search, social media, and display advertising campaigns.

• Implement SEO and SEM tactics to enhance both organic and paid traffic.

• Develop and manage integrated email marketing communications using Salesforce Marketing Cloud.

• Administer and continuously optimize miovision.com and associated landing pages to maximize lead conversion rates.

• Evaluate digital marketing metrics and provide reports on web, campaign, and email performance to enhance ROI.

• Collaborate with Content, Product Marketing, and Sales teams to align expenditures with product launches.

• Supervise digital agencies and software vendors to ensure timely project delivery.

⛳️ Requirements

• Proven experience in managing multi-channel digital projects with meticulous attention to detail.

• Proficiency in Salesforce Marketing Cloud (SQL), modern CMS platforms, Google Ads, HTML, and CSS.

• Relevant certifications in Google Analytics, Salesforce Marketing Cloud Email Certifications, or equivalent qualifications would be advantageous.

• Capability to analyze web analytics, identify funnel leaks, correlate CPC trends with lead quality, and adjust strategies based on data insights.

• Ability to operate independently while managing multiple campaigns, digital vendors, and cross-functional relationships.

• Must be legally permitted to work in Canada.

🏝️ Benefits

• Comprehensive health benefits.

• 24/7 access to virtual healthcare.

• Dedicated wellness initiatives.

• RRSP/401K Matching Plan.

• Variable Incentive Plan.

• Mio-Days.

• Flexible vacation policy.

• Flexible work arrangements.

• Internet subsidy.

• Remote work allowance.

• Enhanced parental leave.