Global Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and enhance global paid media and content syndication initiatives.

• Convert business priorities, integrated campaign strategies, and audience insights into effective qualified-demand programs.

• Design, implement, and refine paid search campaigns utilizing Ryze AI.

• Oversee keywords, bidding strategies, ad creative, and landing page management.

• Track campaign metrics and conduct tests to boost efficiency and generate new leads.

• Supervise account-based display campaigns leveraging 6Sense.

• Manage creative variations, audience segments, and budget distribution across display channels.

• Establish and maintain content syndication partnerships.

• Choose syndication platforms, negotiate terms, manage content distribution, and evaluate lead quality and ROI.

• Set KPIs, create dashboards, and analyze performance metrics across paid channels.

• Deliver monthly reports to leadership and provide recommendations for strategic modifications.

• Oversee allocated budgets, forecast expenditures, track ROI, and allocate resources to high-performing initiatives.

• Collaborate with field marketing, global campaigns, marketing operations, creative, web marketing, and sales teams.

• Stay updated on the marketing technology stack, including Ryze AI, 6Sense, analytics platforms, and CRM integrations.

• Assess new tools and platforms to enhance program effectiveness.

⛳️ Requirements

• Minimum of 5 years of experience managing large-scale paid media campaigns, with a focus on search, display, and/or programmatic advertising.

• Practical experience with Ryze AI or similar paid search platforms.

• Familiarity with 6Sense or comparable account-based marketing and intent data platforms is highly desired.

• Established expertise in managing content syndication programs, including partner selection, ROI tracking, and lead quality oversight.

• Advanced analytics capabilities, including data extraction, analysis, and visualization of performance data.

• Proficiency in Excel, Google Analytics, Looker, or similar analytical tools.

• Proven track record of enhancing campaign efficiency, conversion rates, and ROI through testing and data-driven insights.

• Experience in B2B demand generation, lead management, or related environments is preferred.

• Ability to present insights and recommendations effectively to senior leadership.

• Clear documentation of processes and performance metrics.

• Google Ads and Display certifications or equivalent platform certifications are preferred.

• Familiarity with HubSpot, Marketo, or Pardot is preferred.

• Understanding of account-based marketing strategies and their execution.

• Background in growth-oriented or startup environments.

• Experience working with sales teams to align on lead quality and SLA metrics.

• Strong project management and organizational capabilities.

• Up-to-date knowledge of platform updates, best practices, and emerging advertising channels.

🏝️ Benefits

• Eligibility for bonus or commission plans.

• Equity grant opportunities.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Paid parental leave.

• Flexible time off policy.

• 401(k) plan with options for employee and company contributions.

• Life insurance coverage.

• Disability insurance coverage.

• Tuition reimbursement program.

• Reasonable accommodations for qualified individuals with disabilities or sincerely held religious beliefs.