Digital Marketing Strategist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Develop, manage, and implement the B2B digital marketing and demand generation strategy for key LATAM markets.

• Plan, oversee, and enhance paid acquisition campaigns across LinkedIn, Google Ads, Meta, and various other digital platforms.

• Generate demand and cultivate an acquisition pipeline aimed at producing qualified leads and executing product demonstrations.

• Experiment with local LATAM platforms, channels, and strategies.

• Transform campaign insights into scalable acquisition strategies.

• Align the digital strategy with overarching business objectives.

• Work collaboratively with Field Marketing, Sales, and Product Marketing teams.

⛳️ Requirements

• A minimum of 3 years of practical experience in B2B performance marketing and digital acquisition involving longer sales cycles.

• A robust strategic mindset coupled with recent experience in managing paid channels or directly overseeing performance agencies.

• A proven history in campaign planning, channel budget distribution, and funnel analytics to enhance cost per demo.

• In-depth knowledge of the LATAM B2B market and its regional nuances.

• Proficiency in both Spanish and English.

• Excellent communication and cross-functional collaboration skills.

• Experience in FinTech, RegTech, Cybersecurity, compliance, or complex SaaS environments is a plus.

• Familiarity with Account-Based Marketing (ABM) strategies and frameworks is advantageous.

🏝️ Benefits

• Remote-first, trust-based culture.

• Work from the location that suits you best.

• No compulsory office days and no attendance tracking.

• Option to use offices or coworking spaces in select locations.

• Flexible working hours with no rigid 9-to-5 schedule.

• Birthday holiday.

• 10 personal days each year.

• Seven sick days without paperwork.

• Additional time off for Christmas and New Year.

• Role-specific learning opportunities and professional events covered.

• Financial bonuses for marriage and the arrival of a new baby.

• Fully funded team offsites multiple times a year.

• Necessary tools and hardware provided to perform job duties.

• Commitment to equal opportunity, fostering a diverse and inclusive workplace.