Global Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and enhance paid search campaigns utilizing Ryze AI

• Oversee keyword management, bidding strategies, ad creative, and landing page optimization

• Track campaign performance and conduct tests to boost efficiency and create new opportunities

• Supervise account-based display campaigns through 6Sense

• Manage creative variations, audience segments, and budget distribution across display channels

• Establish and maintain content syndication partnerships

• Choose syndication platforms, negotiate agreements, manage content distribution, and monitor lead quality and ROI

• Set KPIs, create dashboards, and perform regular performance analysis for paid channels

• Provide monthly reports to leadership and suggest strategic modifications based on data insights

• Administer budgets across paid search, display, and syndication channels

• Predict spending, monitor ROI, and allocate resources to high-performing initiatives

• Collaborate with field marketing, global campaigns, marketing operations, creative teams, web marketing, and sales

• Stay updated on the marketing technology stack, including Ryze AI, 6Sense, analytics platforms, and CRM integrations

• Assess new tools and platforms to improve program effectiveness

⛳️ Requirements

• Over 5 years of experience managing large-scale paid media campaigns, with a focus on search, display, and/or programmatic advertising

• Practical experience with Ryze AI or similar paid search platforms

• Experience with 6Sense or equivalent account-based marketing/intent data platforms is highly regarded

• Proficiency in content syndication program management, including partner selection, ROI monitoring, and lead quality oversight

• Strong analytical skills, including the ability to extract, analyze, and visualize performance data

• Familiarity with Excel, Google Analytics, Looker, or comparable tools

• Proven track record of enhancing campaign efficiency, conversion rates, and ROI through testing and data-driven strategies

• Preferred experience in B2B demand generation, lead management, or related fields

• Capability to present insights and recommendations effectively to senior leadership

• Clear documentation of processes and performance metrics

• Google Ads and Display certifications or equivalent platform certifications are preferred

• Experience with HubSpot, Marketo, or Pardot is desirable

• Familiarity with account-based marketing strategies and execution is preferred

• Background in growth-oriented or startup environments is advantageous

• Experience working with sales teams to ensure alignment on lead quality and SLA metrics is preferred

• Strong project management and organizational abilities

• Must meet applicable United States employment eligibility and immigration requirements

🏝️ Benefits

• Bonus or commission plan

• Equity grant

• Medical insurance

• Dental insurance

• Vision insurance

• Paid parental leave

• Flexible time off

• 401(k) plan with employee and company contribution opportunities

• Life insurance

• Disability insurance

• Tuition reimbursement

• Reasonable accommodations for qualified individuals with disabilities or based on a sincerely held religious belief