Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the digital acquisition strategy encompassing paid media, the website, content syndication, email nurturing, organic search, and social media.

• Manage the marketing website as a conversion engine, focusing on performance, user experience, continuous enhancements, roadmap development, page strategies, conversion rate optimization testing, implementation, quality assurance, and reporting.

• Plan, initiate, and refine paid search, display, and paid social campaigns, which includes audience strategies, creative testing, keyword research, copy testing, budget management, and targeted pipeline budget oversight.

• Oversee content syndication vendors, program setup, lead quality assurance, downstream conversion tracking, and optimization of spend.

• Develop and enhance nurture programs, lifecycle segmentation, sending frequency, deliverability, and A/B testing within a marketing automation platform.

• Manage organic visibility through SEO, answer engine optimization, and generative engine optimization, incorporating technical and on-page SEO, keyword strategies, content briefs, refresh priorities, and agency reporting.

• Direct the company’s social media presence, editorial calendar, community engagement, and the promotion of research, product updates, and insights from executives and practitioners.

• Collaborate closely with teams in campaigns, product marketing, demand generation, design, development, content, and external agency partners.

⛳️ Requirements

• Proven experience in marketing cybersecurity products to technical audiences, including security practitioners, engineers, and CISOs.

• A minimum of 6 years in digital marketing within B2B, with significant hands-on experience in paid media and organic search.

• Demonstrated accountability for a marketing website, including conversion rate optimization testing, page strategy, and roadmap planning.

• Direct experience in managing budgets for paid search and paid social, optimizing towards pipeline or revenue metrics.

• Strong understanding of SEO fundamentals and insights into how AI-driven search is transforming discovery.

• Proficiency in marketing automation tools (such as HubSpot or similar) and CRM systems (like Salesforce or similar).

🏝️ Benefits

• Remote work model.

• Unlimited paid time off.

• Paid holidays and sick leave.

• Health, dental, vision insurance, and wellness benefits.

• Equity participation.

• Stipend for home-office setup.

• Competitive salary.