Digital Marketing Officer

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and manage the comprehensive marketing strategy for the entire portfolio.

• Convert business goals into marketing priorities, growth plans, and quantifiable targets.

• Discover growth opportunities across various brands, products, markets, and customer segments.

• Assess marketing investments based on performance metrics and commercial viability.

• Assist the Founder and COO in analyzing offers, markets, partnerships, and acquisitions.

• Take ownership of marketing performance with respect to revenue, lead generation, customer acquisition, conversion rates, retention, and return on marketing investments.

• Track metrics such as CAC, ROAS, funnel conversion rates, LTV, and other performance indicators.

• Identify underperforming funnels, campaigns, and offers, ensuring timely corrective measures are taken.

• Provide senior-level oversight across various channels, including paid media, organic social, content marketing, email, CRM, automation, funnels, landing pages, SEO, webinars, VSLs, affiliates, launches, retention strategies, and analytics.

• Ensure clear brand positioning, target audience identification, and market propositions are established.

• Evaluate marketing resources, identify capability gaps, and recommend recruitment, agency, or technology solutions.

• Implement marketing systems, reporting, attribution, automation, and performance processes.

• Collaborate with the Founder, COO, Sales, Product, Finance, Operations, PR, Events, and Brand teams.

• Mentor marketing leaders and specialists within the organization.

• Be accountable for the profitability of each funnel across the portfolio and ensure favorable commercial outcomes.

• Manage and assess launches, testing, reporting accuracy, and performance enhancements.

⛳️ Requirements

• Extensive experience in a CMO, Marketing Director, VP of Marketing, Head of Growth, or similar senior position.

• Strong background in digital-first, direct-to-consumer, education, coaching, subscription, SaaS, information products, or other performance-driven environments.

• Proven track record in overseeing revenue-generating marketing strategies.

• Deep understanding of paid acquisition, funnels, CRM, lifecycle marketing, and conversion optimization.

• Experience managing substantial marketing budgets and making investment decisions based on ROI.

• Strong knowledge of customer acquisition economics, including CAC, LTV, ROAS, and conversion metrics.

• Experience leading cross-functional marketing teams.

• Excellent analytical and commercial skills.

• Experience managing external agencies, freelancers, and specialist partners.

• Solid understanding of brand positioning and customer messaging.

• Experience working closely with senior executives and Founders.

• Exceptional communication and decision-making abilities.

• Capability to transition between high-level strategic thinking and detailed performance analysis.

• Experience working across multiple businesses or brands at the same time is highly desirable.

• Willingness to work UK or Dubai hours.

🏝️ Benefits

• Fully remote working environment.

• Significant autonomy in decision-making.

• Direct access to the Chairman and Portfolio COO.

• Responsibility for shaping marketing investments across multiple businesses.

• Opportunity to influence strategy across brands at various stages of development.