Senior Digital Experience Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance user journeys and on-site user experience, focusing on navigation, conversion pathways, internal linking, and the overall experience from entry to conversion action.

• Oversee collaboration with the brand and development teams to create and develop essential Webflow pages.

• Ensure visual and component consistency throughout the site as brand guidelines evolve.

• Track and improve Core Web Vitals, crawl health, indexing, and the technical hygiene of individual pages.

• Manage GA4 and GTM event setups, filter configurations, and resolve site-wide tracking issues.

• Uphold the DRI/Approver content ownership framework across more than 265 pages on the site.

• Develop hypotheses, conduct A/B and multivariate tests, analyze results, and create a prioritized testing roadmap.

• Take charge of the conversational marketing playbook framework, including tool governance, evergreen strategies, technical setup, content, routing rules, and visitor targeting logic.

• Provide reports on chat performance, conversation rates, influenced meetings, and pipeline attribution.

• Collaborate with the Growth Marketing team to coordinate campaign-specific conversational marketing strategies.

• Implement AEO through structured data, schema markup, and content formatting.

• Enhance monitoring and reporting of AI search presence in partnership with marketing leadership.

⛳️ Requirements

• 5–8+ years of experience in digital experience, web management, or conversion rate optimization, preferably in a B2B SaaS or infrastructure/dev-tools environment where the buyer is technical.

• Proficiency in CMS; experience with Webflow is preferred.

• Familiarity with GA4, GTM, technical SEO, and AEO.

• Capability to identify tracking discrepancies, rectify filter misconfigurations, and troubleshoot Core Web Vitals issues independently.

• Strong design sensibility with the ability to operate within an established brand system while advocating for UX enhancements.

• Knowledge of conversational marketing tools and chat playbook strategies, including routing rules, visitor targeting, and qualification flows.

• Self-motivated with the ability to work autonomously in a streamlined marketing organization.

🏝️ Benefits

• Health Care Plan (Medical, Dental & Vision)

• 401K with 3% Contribution

• Pre-IPO Stock Options

• At least 12 Public Holidays

• Flexible Time Off