E-commerce Performance Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the digital storefront, focusing on growth marketing effectiveness and operational efficiency.

• Propel customer acquisition, enhance funnel conversion, manage unit economics, and ensure operational execution.

• Supervise and refine paid acquisition channels including Meta, Google Search/Shopping, TikTok, and Direct Mail.

• Set and manage daily and weekly performance objectives related to ROAS, MER, CAC, and LTV.

• Develop, implement, and iterate creative testing frameworks in collaboration with designers and content creators.

• Evaluate and improve the Shopify customer journey, covering landing pages, PDPs, checkout processes, and upsell flows.

• Initiate A/B tests for site copy, offers, design, and page speed to enhance CVR and AOV.

• Create custom landing pages utilizing Rebuy, Unbounce, or Replo.

• Track inventory velocity, product margins, and stock levels diligently.

• Collaborate with fulfillment and logistics teams to monitor shipping times, landed costs, and customer delivery satisfaction.

• Maintain oversight of unit economics, contribution margins, and platform/app fees.

• Develop and sustain real-time performance dashboards using Triple Whale, Northbeam, GA4, or other BI tools.

• Provide weekly and monthly performance reports detailing successes, testing outcomes, bottlenecks, and actionable items for management.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in managing performance marketing and e-commerce operations for a Direct-to-Consumer (DTC) brand.

• Extensive knowledge of the Shopify ecosystem and applications such as Klaviyo, Rebuy, Gorgias, Recharge, etc.

• Proficient in analyzing data, interpreting attribution models, and translating raw data into profitable operational strategies.

• Strong grasp of advertising platforms including Meta Ads Manager and Google Ads.

• Experience with attribution tools and A/B testing techniques.

• Highly organized self-starter who thrives in dynamic environments and can balance high-level strategy with daily execution.

• Candidates must be currently based in the United States.

• Preferred qualifications: experience in Beauty, Apparel, or CPG sectors; basic knowledge of HTML/CSS/Liquid; experience managing Email/SMS retention channels via Klaviyo or Attentive.

🏝️ Benefits

• Competitive salary with performance-based incentives.

• Flexible work environment with remote options.

• Opportunities for professional growth and development.

• Health, dental, and vision insurance.

• Employee discounts on products and services.