Senior Digital Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement demand generation strategies that align with pipeline, revenue, and growth targets.

• Convert business priorities into quarterly and annual demand plans, including audience targeting, program design, and campaign recommendations.

• Develop, execute, and refine integrated demand programs utilizing digital campaigns, webinars, nurture initiatives, ABM, partner programs, and sales activation strategies.

• Utilize AI-driven tools and automation to enhance efficiency, targeting, personalization, and performance on a large scale.

• Track pipeline health, campaign effectiveness, and conversion trends.

• Assist in pipeline forecasting and performance assessments by providing actionable insights.

• Collaborate with Sales, SDRs, Account Executives, and Partner teams to ensure alignment on demand generation efforts.

• Organize campaign follow-up strategies to aid in lead progression and opportunity creation.

• Work alongside Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams.

• Set and monitor KPIs related to engagement, conversion, pipeline development, and pipeline acceleration.

• Promote ongoing improvement through testing, experimentation, data analysis, and insights obtained from post-campaign evaluations.

⛳️ Requirements

• Bachelor's degree or equivalent experience is required.

• A minimum of 5 years of B2B marketing experience.

• At least 3 years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.

• Demonstrated success in collaborating with Sales or revenue teams to achieve pipeline and revenue objectives.

• Proficient in utilizing marketing automation, CRM, analytics, and digital marketing technologies.

• Excellent communication, project management, analytical, and stakeholder management abilities.

• Capable of presenting insights and recommendations in a clear, actionable manner for senior stakeholders.

• Responsible for measurable program contributions, execution quality, and continuous improvement.

• Experience in using AI and automation tools effectively.

• Proven experience in deploying campaign playbooks alongside global campaign teams.

• Ability to implement marketing tactics throughout the entire buyer journey.

• Experience in participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews.

• A strong history of sharing performance insights and market feedback with cross-functional teams.

🏝️ Benefits

• Opportunities for career development.

• Wellbeing initiatives.

• Innovation-focused practices.

• A culture that promotes inclusiveness.

• Employee initiatives and charitable campaigns/programs.